Partnership receives award for Look First Local campaign
Business Record Staff Jun 26, 2015 | 3:24 pm
<1 min read time
118 wordsAll Latest News, Arts and CultureThe Greater Des Moines Partnership has received an Award of Excellence for its “Look Local First” campaign from the Association of Chamber of Commerce Executives.The campaign is an effort to raise awareness of the impact that a business can have on the Greater Des Moines economy by shifting spending to local vendors, as highlighted in today’s guest opinion above by Ed Minnick. A highlight of the campaign was a direct mail piece called the “Greater Des Moines Big Impact Wallet.” The wallet, mailed to 5,300 Partnership member businesses or investors, contained three larger-than-life dollar bills, each of which laid out the economic argument for buying local. The Partnership worked with local agency Saturday Manufacturing to develop the campaign.