Whatever your age, you’ve made resolutions, you’ve made goals, and you often fell short of them.

Drop resolutions; they’re always painful. Drop goals; they’re often unmet.

Refer to whatever it is that you want as “my intended and expected achievement” and add a few lines about your intentions and desires. Your outcome.

Not just what the expected achievement is, but how you intend to make it happen. Not just focus, but genuine drive and the allocation of time to make it happen.

Whether it’s to lose 10 (or 20) pounds, make 10 sales a month or be a better dad, there has to be something specific that tells WHAT you want, HOW you plan to make it your reality and WHEN you believe it will become reality.

There are fundamentals to follow. But the secret to achieving your goals is the unspoken aspect of your process and your situation BEFORE you begin the achievement process:

• Happy about yourself.
• Happy about your life.
• Happy about your relationships.
• Love of what you’re doing.
• Love for whom you’re doing it with.
• Desire to be the BEST at what you’re doing.
• Purpose behind what you’re doing.

Maybe if I tell you SOME of the things I plan to do, it will inspire you to do more than you were thinking, and in a different way. Here are my objectives for the first 100 days of 2016. Not all will be completed in that time, but all will be implemented and in full motion:

• All-out sales campaign. Contact every customer we have ever done business with and offer them help, ask them where the most help is needed, and ask them for more business. I have a yearlong series of webinars planned (jeffreygitomer.com/gold)

• All-out improvement of customer service. Faster shipping, faster turnaround of training modules, faster response to needs and questions, and memorable recovery for the rare mistakes we make. More proactive customer communications – thank-you messages and confirmations for your order. Every day.

• All-out branding. My writing, my column, my e-zine, my website, my podcasts and all my promotions will reflect the value that my customers relate to and want more of. New ideas and names like “Gitomer Gold” and “The Year of The Sale.”

• All-out relationship building. “Value first” is the key. I have been successful with that philosophy for 25 years. Consistent communication is the secret. Increase the value of my website, gitomer.com, and my 14-year-old weekly e-zine.

• All-out better student. Read more. Study the history of sales and personal development more.

• All-out work my hardest. I will complete three books this year. I will give fewer presentations and devote more time to writing and recording. I will make certain all my content, whether online, in books or in seminars, is the most relevant, real-world and transferable as I am physically and mentally able to make it.

The key expression is “all-out.”

This is not a time for waiting. This is a time for doing.

What are you going to be doing all-out?

IS THIS YOU? Most people at this time of year write down a few namby-pamby resolutions or goals. Lose 10 pounds, read more books, exercise more, join a health club, keep a clean desk and other dead-end wishes that will fade in less than a month. Don’t let this be you – especially this year.

Why not add “all-out” to whatever you write down so that you are determined to take some real action, and commit to an all-out effort to achieve for yourself? Seems pretty simple: Challenge yourself to become better and, in some cases, become best.