Meredith launches integrated campaign with Reynolds
Meredith Corp. announced it will partner with Reynolds Consumer Products to create and distribute native custom content across Meredith’s portfolio of magazine brands. The new integrated campaign is an extension of Reynolds’ popular “Endless Table” Instagram cookbook social campaign focused on seasonal entertaining and recipes. The two-year marketing and digital program extends to several Reynolds food packaging and cooking products, and will include recipe-relevant tips and geo-targeted shopper marketing units alongside more than 30,000 recipes relevant to Reynolds products. Reynolds makes household consumer products such as Reynolds Wrap aluminum foil.