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It’s easy to take the work we do for granted. A successful campaign? No biggie. We do it every day. A delighted client? Great, but no time to slow down to celebrate – we’ve got work to do.

Land’s End calls and asks if it can use one of our logos in a catalog, because the folks there like it so much. A quick “Wow, that’s cool,” and it’s back to the next project. We take it for granted because we do it every day.

But our work is the magic of what we do. It’s what creates the oohs and aahs. It’s one of the reasons prospects are drawn to us. And we should celebrate that.

What’s in your lobby? A Grant Wood painting? An abstract sculpture?

What do you have lying around for your clients and vendors to look at while they wait? Could you be missing opportunities for a subtle sales message?

At MMG, you’ll find our walls covered with art. Our art. Our clients’ art. We celebrate our work, our clients’ faith in us and our creativity. (The photography doesn’t do it justice.)

A side benefit of having our work hanging around the office is that clients, guests and vendors ask questions. Which lets us tell the story of the project – challenges, ideas, execution and results. It’s a beautiful thing.

No matter what you do, there are elements of your work that are fascinating to other people. You probably don’t notice them anymore, because you take the work for granted.

When was the last time a client asked you about one of your successes?

What could you do to inspire that sort of opportunity?

Drew McLellan is Top Dog at McLellan Marketing Group and blogs at www.drewsmarketingminute.com. He can be reached at Drew@MclellanMarketing.com. © 2009 Drew McLellan