Learn how the Megabus brand evolved
Mike Alvich, vice president of marketing for Coach USA, will discuss how his company built the Megabus brand from 11:30 a.m. to 1 p.m. Wednesday at the Hilton Garden Inn in Johnston. The presentation is sponsored by the Iowa chapter of the American Marketing Association. Cost is $20 for Iowa chapter members, $30 for nonmembers and $15 for students. Registration at the event is an additional $10. For more information and to register, go to www.amaiowa.com.
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