More than a celebration of achievement, I am celebrating the MILESTONE of my 1,000th weekly column. Milestones are NOT goals; they’re journeys. Mine started on March 22, 1992.

HERE’S THE SECRET: There is no secret. Pull back the green curtain, and there’s me on my MacBook Pro, feebly keyboarding along and multitasking all the while.

Here are my top 10.5 philosophies and strategies for writing:

1. Love what you’re writing about. I’m passionate about my subjects of expertise. The more passionate you are, the better writer you will be.

2. Have a world-class expertise in what you’re writing about. Your life experiences will dictate the depth of your writing capability – the more, the deeper.

3. Create a voice in your writing and make it your own. Create a personality within your writing that’s both attractive and consistent.

4. Write like you speak. You’ll never have a minute of writer’s block.

5. Make writing a discipline. Make appointments to write. I have a Friday deadline. I’ve had one for 20 years. If you create a deadline and never miss it, your body of work will grow steadily.

6. You may be a good editor, but you’re not your best editor. Select someone who knows you and knows your voice and your personality, even your soul. Over the years, I have relied on editors to show me a better way, make my words clearer, make my syntax more consistent, keep me on my toes and often wake me up.

7. Use your table of contents as a guide for subject matter and content. As you progress through your work, keep your table of contents posted in front of you to stay on track and on target. Write a sentence or two next to each chapter.

8. Continue to observe the world in order to be flexible about your content. The ideas that you had two years ago may not still be as relevant. You have to be flexible enough to keep ideas current, especially if you are writing about a market or the economy.

9. Make certain that your writing is readable. I don’t mean understandable. I mean engaging, readable and likable. Entertaining and informative. Short, sweet, neat.

10. When you have enough written and you’re ready to go to press, have your cover and your book designed and typeset before you present it to a publisher. Don’t present a manuscript. If you do, you will look like everyone else.

10.5. I have sold millions of books, and you have not. Though you might not agree with everything I have shared with you, you might have misunderstood the purpose of this writing. Take what I have done and adapt the strategies to whatever is comfortable for you.

Decide first that you’re going to begin and then invest in whatever tools are necessary to make you a writer wherever and whenever the mood strikes you. Whether it’s a digital recording machine, a laptop computer, even a recordable conference line, discover how you can capture your words and your thoughts the second you get them.

THE REALITY OF WRITING: Writing does not just lead to success; writing also leads to fulfillment. If you do it right, over time, writing can lead to wealth. Not money, wealth.

I hope you will take my writing challenge to heart. I hope you will look at the challenge as an opportunity for you to bring your words to life, your chapters to life, and eventually, your book to life, because it’s your legacy – now and after life.

I found my calling. It didn’t come to me. I came to it. It was a bolt of lightning that didn’t make a sound. It struck me in the brain and went all the way through my heart. Sometimes you have to look for your calling.

Go find yours.

Jeffrey Gitomer can be reached by phone at (704) 333-1112 or by email at salesman@gitomer.com. © 2011 Jeffrey H. Gitomer