A video delight
YouTube, Google Inc.’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, Reuters reported.
The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site, Reuters said.
Roughly 60 hours of video is now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute last May, Reuters said.
YouTube, which Google acquired for $1.65 billion in 2006, represents one of the company’s key opportunities to generate new sources of revenue outside its traditional Internet search advertising business, Reuters said.
Google said that its business running graphical “display” ads – many of which are integrated alongside YouTube videos – was generating $5 billion in revenue. Still, most of the 4 billion videos that YouTube now streams worldwide every day do not make money, Reuters said.
Thomson Reuters and YouTube recently announced a partnership to create a Reuters TV channel for the website.