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Above + Beyond Cancer offers $50,000 ‘Cold Turkey Challenge’ to Iowa’s small towns


Above + Beyond Cancer is challenging small Iowa communities to reduce tobacco use through a friendly competition called the Cold Turkey Challenge. The initiative challenges residents of Iowa towns of fewer than 5,000 residents to quit smoking for 60 days. The winning community will receive $50,000 to use for a designated community improvement. The contest commemorates the 50th anniversary of the Norman Lear movie “Cold Turkey,” a comedy about a small Iowa town’s attempt to quit smoking, which was filmed in Greenfield and Winterset. The anniversary inspired Above + Beyond Cancer’s founder, Dr. Richard Deming, to reach out to Doug Reichardt from the Reichardt Family Foundation to partner in a project to bring greater visibility to the health implications associated with tobacco use while creating a funding opportunity for small towns to build stronger, healthier communities. The Reichardt family was instrumental in bringing the 1971 movie production to Iowa. The application deadline is Nov. 24; interested communities can find more information and the application online.

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