Author and management adviser Joe Pine will speak at Drake University on Feb. 3, discussing today’s “experience economy” during an interactive workshop from 8 to 10:30 a.m.

Pine believes consumers want experiences more than they want products or services.

The American Marketing Association Iowa Chapter is sponsoring the event, which will be held at Parents Hall. Click here  to register; the cost of the event is $35. Those who register before noon on Jan. 23 will receive a copy of Pine’s book, “The Experience Economy.”