Des Moines-based American Enterprise Group Inc. announced Thursday it has partnered with insurance technology company InsuredMine for end-to-end prospect and customer management and engagement using InsuredMine’s customer relationship management platform. The partnership is aimed at empowering AEG’s insurance companies to better showcase products and sales pipelines in a more user-friendly format and help stimulate third-party activity for advanced exchanges, client engagements and lead generation. “With this partnership opportunity, we are expanding into the market of Life and Health distribution, where sales and marketing automation and customer journey-mapping is rarely insurance specific,” said Raution Jaiswal, co-founder of InsuredMine, which is based in Richardson, Texas. “This is why InsuredMine is a game-changer for AEG because of our focus on vertical design thinking and higher ROI.” Real-time data sharing and advanced data visualization and analytics are among features of the system. The partnership with InsuredMine is a part of an ongoing, companywide focus on innovation within AEG, and is a result of an earlier interaction with American Enterprise Ventures LLC, which is a venture capital company backed by AEG that focuses on investments in early-stage startups in the insurance, finance and healthcare industries. The system has been tested by AEG over the last few months and is now ready to go live, AEG officials said.