Bankers Trust anniversary campaign finalist for Silver Anvil
BPC Staff Apr 13, 2018 | 4:24 pm
<1 min read time80 wordsAll Latest News, Banking & Finance, Culture
Bankers Trust has been named a Silver Anvil finalist for its “100 Years of Trust” campaign marking its 100th anniversary. The campaign used a variety of marketing and communications techniques to instill pride, support bank goals, strengthen brand awareness, deepen customer relationships and strengthen communities. The Public Relations Society of America awards the Silver Anvil Award, considered one of the highest honors in the public relations industry. Winners will be announced in June. The list of finalists is here.
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