Interbrand, one of the nation’s top global brands experts, has compiled its annual report on the the top 100 brands. The website 24/7 WallSt. took a look at which of those brands lost value in 2012.

Here, David Letterman-style, is the top 10 list of brands that lost the most value:

10. Dell, 49th on the Interbrand list, down 9 percent in value.The loss in value has continued as the company moved away from personal computer sales to IT services.

9. Thomson Reuters, 44th, down 11 percent. It was once the top dog in the financial news market, but Bloomberg has been gaining market value.

8. Honda, ninth, down 11 percent. Honda’s brand value is its lowest since 2006, hurt partly by several major recalls.

7. MTV, 67th, down 12 percent.  Despite the success of “Jersey Shore,” the 31-year-old brand suffers from an identity crisis as it moves away from music to low-cost programming.

6. Citigroup, seventh, down 12 percent. After five years of consecutive decline, Citi’s brand value in 2012 is less than one-third of its all-time high of $23.4 billion.  
5. Yahoo!, 97th, down 13 percent. Bad press — the firing of its foul-mouthed chief executive and the dismissal of her replacement due to discrepancies in his resume — may have turned around with new CEO  Marissa Mayer who wants to gain back revenue through smartphones and tablets.

4. Moët & Chandon, fifth, down 13 percent. Although the Champagne is the best seller in the U.S., this French luxury brand is down, according to analysts who say economic growth comes from parts of the world that do not yet associate Champagne with celebration. 

3. Nokia, 19th, down 16 percent. Nokia has been losing market share for several years, and Samsung finally overtook it as the largest manufacturer of mobile devices in the first quarter of 2012. 

2. Goldman Sachs, third, down 16 percent. Goldman Sach’s brand has taken a major hits since the financial crisis, including a public resignation of the firm’s London director, who noted that managing directors would often refer to clients over email as “muppets.”

1. BlackBerry, 93rd, down 39 percent.  The BlackBerry used to dominate the smartphone market, but stiff competition from Apple Inc.’s iPhone and Google’s Android devices have led to a rapid decline of BlackBerry’s brand value.