Campaign to celebrate skateboarding will take 5-city tour ending with Dew Tour in DM
Mountain Dew announced the launch of its newest action sports campaign, Skateboarding is Unstoppable, a series of events featuring professional skaters that will end at the Dew Tour in Des Moines July 29-30. According to a news release, the campaign will celebrate how far skateboarding has progressed, from a counterculture fad to an Olympic sport. The campaign will begin in Burlington, Vt., in early July, and move to Inglewood, Calif., Albuquerque, N.M., and Kansas City, Mo., before ending in Des Moines at the Dew Tour, which returns to Central Iowa for a second consecutive year. According to the release, each event will give local skaters an opportunity to ride otherwise off-limits skate spots across the country.