Social media and technology consultancy Catchfire Media LLC has partnered with Cedar Rapids-based Stamats Inc. to provide digital marketing services to higher education institutions.

Stamats is a marketing firm that works with colleges and universities. With the alliance, the companies will work with schools to help them market themselves through their websites, mobile phone applications, social media and search engine marketing campaigns.

The venture will operate under the name of Stamats Catchfire. The partnership made sense for Catchfire, said Jon Troen, managing partner at Catchfire, because it opens up an opportunity for the company to reach an audience that would otherwise be hard to break into.