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Sales and Marketing

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Marketing: Are post-COVID live events possible?

My company just hosted a live event for 250 people in Chicago. It’s been years in the planning and was originally supposed to be in May of 2020. 


It exceeded my every expectation. We sold …

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Marketing: Do you serve these consumers?

In last week’s column, we talked about WGSN’s “Future Consumer 2023” study and the trends that the study revealed. The same study also identified four distinct consumer groups that deserve our attention, each with different …

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Marketing: How COVID has changed consumers

Consumers have been indelibly changed by the COVID-19 pandemic, but have coped with it in a variety of ways.


There’s no doubt that consumer behaviors have changed in ways that could not have been imagined …

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A Closer Look: Sarah Miller

As the newly named president of Performance Marketing, Sarah Miller is helping her team prepare for another new shift at work. 


Miller is a partner in the marketing technologies collective Anthologic, which umbrellas Performance Marketing, …

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Marketing: Better together

I think we can all agree that the pandemic was devastating to our country. It destroyed businesses, it cost families their loved ones, and it put the entire country into a panic.

However, like all …

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Creating a culture for the future

Messaging is critical to advertising and marketing, and at Flynn Wright, there’s a message of creating a culture where “anything is possible,” which leaders of the agency say has been key to the company’s success …

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NOTEBOOK: ISU professor on research team studying diversity-and-inclusion-engaged marketing

Efforts to promote diversity and inclusion have come into greater focus over the past year, but an Iowa State University researcher has been part of an international team of scientists who have been studying the …

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Marketing: What do you see when you look in the mirror?

2020 was all the buzz words we’ve assigned to it. Unprecedented. Devastating. 


Isolating. Frightening. Costly in all senses of the word.


As we scrambled out of 2020, as business owners and leaders, we were naturally …

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Marketing: What does trust look like?

Trust is one of those words that everyone uses, but I suspect if we asked individuals to define it, we would get a wide variety of answers. Trust is very personal. So how does a …

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Photorealistic renderings’ role in marketing new developments

An interior rendering of a living room and dining area of a corner townhouse unit in the planned Pinnacle on Fleur development shows what the views of downtown Des Moines and Gray’s Lake will be …