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Sales and Marketing

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Facebook to charge businesses for “Offers” deals

Facebook Inc. has announced that it will begin charging businesses for the free Offers capacity that it began offering earlier this year, Reuters reported Thursday.

The Offers capacity allows a business to offer deals to people who are …

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MCLELLAN: Content equals customers

I think it’s safe to say that marketers are scrambling to figure out how to get their customers’ and potential customers’ attention these days. Our media has never been more fragmented, the consumer has never …

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User experience the topic at AAF luncheon

Matthew Luken, director of user experience design at Aimia, will speak on how businesses can better approach the idea of user experience at the American Advertising Federation of Des Moines’ September luncheon.

The event will …

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Social Media Club relaunches tonight

Social Media Club Des Moines, which has been reorganized and affiliated with a national organization, is hosting a kickoff party to reintroduce itself from 5 p.m. to 7 p.m. tonight at Exile Brewing Co., 1514 …

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Des Moines PR firm joins international group

Hanser & Associates, a Des Moines-based national public relations firm, has joined IPREX, the worldwide corporation of independent public relations and communication agencies. Hanser & Associates, founded in 1996, has been nationally ranked among the top independent …

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GITOMER: What’s your WOW experience?

Dear Jeffrey,

I recently had a WOW experience that completely coincides with your philosophy on customer loyalty versus satisfaction. Today, I received the following email from Amazon:

“Hello, We noticed that you experienced poor video …

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Want to improve your golf game? Nike wants to help

Nike continues its pursuit of sporting goods with digital technology. The company obtained a patent on Sept 4 to put data-collecting sensors on golf clubs to help golfers instantly analyze their swing, reported Bloomberg.

Last …

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GITOMER: The mastermind process

Calls not getting returned? Prospects telling you your price is too high? Prospective customers asking for three bids? Unable to get to the real decision maker?

Do you think you’re the ONLY salesperson facing these …

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MCLELLAN: Serve snack-sized marketing

Ever hear those radio spots where the announcers are talking so fast it sounds as if they didn’t take a breath for the entire 60 seconds?

That’s an example of “shove it all in” thinking, …

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AMA to host pair of events next week

The American Marketing Association (AMA) Iowa chapter will host Steve Ducey, account executive for Centro, at its September luncheon on Sept. 12. Ducey will speak on display advertising.

The event will take place from 11:30 …