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Business Record Insider

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NOTEBOOK: IWLC thinks bigger

Next year’s Iowa Women Lead Change Central Iowa conference will grow from one day to two on Nov. 6-7, 2018, in Des Moines. Nationwide will sponsor again, IWLC Chief Executive Tiffany O’Donnell also announced at …

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NOTEBOOK: What’s a Whova, who’s on Whova and why am I on Whova?

Had I gone to high school a generation later, I might have been voted “Least Likely to Be An Early Adopter of New Apps.” But when I registered with the Urbandale Chamber to attend the …

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NOTEBOOK: ‘It’s on all of us to end the silence’

Gretchen Carlson came to Des Moines with a strong message for men and women in the workplace who face harassment: Take back your power.

The author and former TV journalist was the keynote speaker at …

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Cashing in on micro-moments

Whitney Cox is on the phone, and she’s sharing a message she has given her own mother: 

If you want to succeed in small businesses — which Cox and many others call the “backbone of …

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NOTEBOOK: We tried the Zombie Frappucino for you

Nearly every morning after our newsroom staff meeting, Suzanne Behnke and I head over to the next-door Hy-Vee’s Starbucks to further discuss the Daily e-newsletter strategies or operational needs. Now, there have been some creative …

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NOTEBOOK: UI student-managed Henry Fund reaches $6 million milestone

As the Dow broke the 23,000 threshold for the first time in October, a longtime student investment fund at the University of Iowa also set a record of its own. The Henry Fund, which is …

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NOTEBOOK: Mainframe Studios: There’s plenty of room for Barnum Factory

A couple of weeks ago, I stopped by the Barnum Factory for a tour of what used to be a paint factory in the Central Place industrial area, near the main post office in Des …

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McLellan: Google’s new twist on ads

One of the biggest challenges of advertising on Google is that, at best, it’s a moving target. It’s not just that they are constantly tinkering with their algorithms but they’re also revising and evolving their …

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Weathering the storm

With Marta Codina, you can’t avoid the observation that maybe she is one of those people who, like it or not, find themselves in the eye of the storm.

Wrought by human hands or Mother …

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The Elbert Files: Widening the ‘credibility gap’

During the 1960s and ’70s, the phrase “credibility gap” was used to describe the disconnect between what government officials said and what the public believed.

The phrase is usually associated with the Vietnam War and …