Sales and Marketing

I recently saw an ad with the tagline “the difference is our people!” It doesn’t matter what business it was for, because many businesses claim this as their unique point of difference. No offense to …

A rise in sales last month is giving retailers hope for a robust holiday shopping season, CNNMoney.com reported.

The U.S. Department of Commerce said retail sales were up 0.6 percent to $367.7 billion in September …

The time for systems of selling has passed. The time for sales manipulation has passed. The time for “finding the pain” has passed. The time for “closing the sale” has way passed.

I wonder if …

The proliferation of smart phones and the widespread acceptance of YouTube suggest that if anything, video is only going to become more common and more important. Video viewing is enjoying double- and triple-digit growth, and …

Walking through Seattle’s Pike Place Market (where the inspiration for the book “Fish!” came from, and also the location of the original Starbucks), I couldn’t resist the Queen Anne cherries. Huge and just picked.

“Give …

Apparently the recession officially ended in June 2009, according to the National Bureau of Economic Research. It doesn’t seem like the media got wind of the news. I’m not sure business owners have, either.

As …

Summer’s over. Vacation’s over. Lame “everyone’s on vacation” excuses are over.

Back to business. Back to work. Back to sales.

And back to reality. The economy still sucks. Business is still slow. Your competition is …

I pulled into a local oil and lube business to get my oil changed. The guys had the bay doors closed to keep out the wind and clearly thought they were by themselves.

Just as …

Sales people are desperate to SELL something – but customers want to BUY. These days, fewer customers are “wanting.”

Selling versus buying is still the biggest gap in the world of sales and marketing. And …