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Sales and Marketing

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Just say thank you


This is the time of year when many businesses send out Thanksgiving cards, holiday gifts and greetings. Most often, these heartfelt good wishes are a way of saying “thank you” for being a good client …

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A Closer Look


Give me a little background.

When I was in school, I interned at Mary Greeley Medical Center in the community relations department; I interned for the Iowa State athletic department; I was a conference manager …

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Bullet points don’t sell


We have become a bullet-point society. Blame it on USA Today if you want. A headline, some bullet points or, better yet, a chart, and voila – you’ve told a story. Experts tell us that …

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Meredith declares dividend

The Meredith Corp. board of directors declared a regular quarterly dividend of 23 cents per share, payable on Dec. 15 to shareholders of record on Nov. 30. The company has paid a dividend for 63 …

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U.S. retailers expected to report weak October sales gains

U.S. retailers might need an extra boost in the holiday shopping season, thanks in part to warm fall weather, of all things.

Retailers are poised to report their weakest monthly sales gains in six months …

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Majority of holiday shoppers to avoid credit cards

The National Foundation for Credit Counseling (NFCC) released results of an online poll yesterday that showed a majority of people are electing to pay for holiday shopping with cash or a debit card.

“Consumers are …

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Tweet now, tweet often


I asked an audience of 200 mature salespeople and sales managers, “How many of you have a Twitter account with more than 500 followers?”

Two people raised their hand.

One of them was me. Yikes.…

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Personal beats automated


I received a call from a blogger who had written a blog post that she was convinced I needed to read and would wholeheartedly agree with. I visited her site and read a compelling argument …

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A Closer Look: Josh Dreyer


Tell me about your job.

Basically what that entails is inside/outside sales for our three data loss prevention products. They protect businesses from leaking data from the inside out, whether maliciously or accidentally. About 93 …

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4 questions for Q-4


I am getting all sorts of SOS calls and e-mails asking for advice about what to do in Q-4. Simple – the same thing you should have been doing in Q-1, Q-2 and Q-3.

Calendar …