Sales and Marketing

Apparently the recession officially ended in June 2009, according to the National Bureau of Economic Research. It doesn’t seem like the media got wind of the news. I’m not sure business owners have, either.

As …

Summer’s over. Vacation’s over. Lame “everyone’s on vacation” excuses are over.

Back to business. Back to work. Back to sales.

And back to reality. The economy still sucks. Business is still slow. Your competition is …

I pulled into a local oil and lube business to get my oil changed. The guys had the bay doors closed to keep out the wind and clearly thought they were by themselves.

Just as …

Sales people are desperate to SELL something – but customers want to BUY. These days, fewer customers are “wanting.”

Selling versus buying is still the biggest gap in the world of sales and marketing. And …

When was the last time you told a friend about an experience that was absolutely ordinary? A meal that was good. Customer service that was adequate. Nothing really wrong, but nothing special either.

We sure …

We make fun of them, we swear we never watch them – yet they are everywhere. Reality shows.

They’re both grotesque and fascinating. They also contain some marketing lessons for us all.

High Emotion/Drama: There’s …

The definition of “referral” will surprise you, and at the same time make you understand why you don’t get as many as you expect or ask for.

The definition of “referral” is: risk.

Do you …

The 39 participating restaurants in the Greater Des Moines third annual Restaurant Week earned an estimated $125,000, an estimated 30 percent increase in business compared to a regular week, according to the Greater Des Moines …