Sales and Marketing

In last week’s column, we covered the power of email and some of the ways we could improve our use of this tool in 2021. I promised that we’d talk about the role that email …

As marketers, we are often drawn to whatever the hot new platform or channel is, and it’s fun to think about what strategy we might use for getting the most out of whatever new tool …

Digital marketers have long employed online search to predict how consumers will behave in the short term – will they take action in the next few minutes, hours or days. Campaigns have most often been …

In my fourth and final column of the 2021 trends series, we’re going to examine life after the cookie. Third-party cookies are data registered in a user’s browsing history. Everything we do on the web …

In this third column of the 2021 trends series, I want to look at a trend that I think will be short-lived but important. While we wait for the vaccine to become widely available here …

In this second column of the 2021 trends series, I want to talk about the acceleration of e-commerce adoption. The pandemic forced many consumers to change their purchasing habits, and e-commerce was the lucky recipient. …

We often spend time thinking about how our potential customers view our products or services, but we often focus on the offering instead of the audience considering that offer. 
How would your customers classify what …