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The one thing we can all agree on is that things are contentious out there. Our current political climate is ugly, and it’s only going to worsen as we approach Nov. 3.
Social media has …
The fourth quarter is typically when businesses do their next-year planning. It’s a bit daunting to approach planning for the upcoming year, given the upheaval and chaos we are still experiencing in this calendar year. …
A national report finds that 82% of Iowa small businesses increased their use of digital tools during the pandemic, compared with 72% of small businesses nationally, the Connected Commerce Council announced in “Digitally Driven” this …
After last week’s column about dealing with email law, I thought it would be a good idea to look at some email marketing best practices that will help us avoid getting sideways with the regulations.…
Ratings and reviews play a critical role in how our prospects measure our worthiness, long before we know they’re out there. No one will make every client happy 100% of the time, and sometimes we’ll …
If there has ever been a year when our confidence has taken a knock to the chin, it’s 2020. If you are like most marketers, January and February gave every indication that 2020 was going …
In last week’s column, I got us halfway through the stages of the hero’s journey, the construct we can use to think about weaving elements of storytelling into our marketing. I left off at the …
As we continue to explore the concept of storytelling within marketing, we’re going to turn our attention to you in this week’s installment. In last week’s column, we discovered that you/your brand is not the …
We started the storytelling 2.0 conversation in last week’s column by identifying that marketers have always been storytellers. But we’ve let ourselves slip away from that grand tradition. And given the consumers we deal with …
As marketers, we are continually being told that we should tell stories. But what exactly does that mean?
It’s recommended that we use one of the 14 character archetypes (the rebel, the outsider, the warrior, …
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