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When the COVID-19 pandemic arrived in Iowa in March, marketing teams described trying to contact frazzled businesses who were focused on maintaining operations, not on marketing messages.
Business closures in March were just the start …
It’s 2020, and we’re in the midst of a pandemic, so all marketing paths are leading to digital solutions, right?
Actually, no.
Long before the pandemic hit, some very old-school marketing tactics were enjoying a …
For the last couple of weeks, we’ve been discussing the pros and cons of taking a stand on a social issue, both as an individual professional and as a company. In this week’s column, I …
In last week’s column, we walked through the pros and cons of getting political on your personal social media channels. This week, I want to look at it from your company’s lens.
It’s challenging to …
The one thing we can all agree on is that things are contentious out there. Our current political climate is ugly, and it’s only going to worsen as we approach Nov. 3.
Social media has …
The fourth quarter is typically when businesses do their next-year planning. It’s a bit daunting to approach planning for the upcoming year, given the upheaval and chaos we are still experiencing in this calendar year. …
A national report finds that 82% of Iowa small businesses increased their use of digital tools during the pandemic, compared with 72% of small businesses nationally, the Connected Commerce Council announced in “Digitally Driven” this …
After last week’s column about dealing with email law, I thought it would be a good idea to look at some email marketing best practices that will help us avoid getting sideways with the regulations.…
Ratings and reviews play a critical role in how our prospects measure our worthiness, long before we know they’re out there. No one will make every client happy 100% of the time, and sometimes we’ll …
If there has ever been a year when our confidence has taken a knock to the chin, it’s 2020. If you are like most marketers, January and February gave every indication that 2020 was going …
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