Sales and Marketing

As marketers, we are continually being told that we should tell stories. But what exactly does that mean?

It’s recommended that we use one of the 14 character archetypes (the rebel, the outsider, the warrior, …

As marketers, we’ve always known that a brand’s internal actions should align with its external messaging. Companies find themselves in hot water when they make promises they have no intention or history of keeping.

When …

A couple of weeks ago, we began to explore how customer service is shifting as businesses reopen after an eight- to 10-week shutdown. In that earlier column, we talked a lot about the importance of …

I admit that I have some trepidation tackling the inequality issue that is dominating our country and the world’s focus right now. 

But that’s sort of the point, isn’t it? If we don’t get over …

As businesses across Iowa reopen and invite customers back into their establishments, it’s safe to say everyone is on edge.

Business owners are understandably concerned. Just because they’ve reopened or their employees are coming back, …

As Iowa reopens, we are being greeted by brand-new customers. Even if they look like our old customers, they’ve been changed. Two-plus months of isolation, deprivation and raw emotions can alter anyone’s perspective. 

We have …

Two months ago, we couldn’t imagine anything worse than the coronavirus pandemic. But at least we were in it together. And now, in the past week, we’ve seen just how not together we all are …

Most business owners, leaders and entrepreneurs appreciate having a plan and things going according to plan. If we’re seasoned, we know it’s not all going to go according to plan, but it helps to have …