Sales and Marketing

Two months ago, we couldn’t imagine anything worse than the coronavirus pandemic. But at least we were in it together. And now, in the past week, we’ve seen just how not together we all are …

Most business owners, leaders and entrepreneurs appreciate having a plan and things going according to plan. If we’re seasoned, we know it’s not all going to go according to plan, but it helps to have …

We have reached the saturation point for trite phrases that signal to your audience that you are trying to acknowledge the fact that pandemics are not the norm. These words and phrases have been overexposed …

In last week’s column, we looked at the results of choosing to advertise or not during economic downturns, and the results were pretty clear. Decade after decade, there was data that showed the brands that …

Sooner or later, every business will need to get back to marketing and selling their offerings. Working from home or not working from home, new case counts or no new case counts, masks or no …

Let’s be honest — as business leaders, we like control. We get to call a lot of the shots. And much of our success is a result of our efforts.

This is why this worldwide …

We’re living through what feels like a surreal moment in time. I don’t know about you, but there are times when I have to stop and think, “Is this real? Am I really on house …

If you have children or an obstinate dog, you know what it feels like to be speaking perfectly clear and simple English, and yet it’s like you are alone in the room. The dog is …