Sales and Marketing

In last week’s column, we looked at the results of choosing to advertise or not during economic downturns, and the results were pretty clear. Decade after decade, there was data that showed the brands that …

Sooner or later, every business will need to get back to marketing and selling their offerings. Working from home or not working from home, new case counts or no new case counts, masks or no …

Let’s be honest — as business leaders, we like control. We get to call a lot of the shots. And much of our success is a result of our efforts.

This is why this worldwide …

We’re living through what feels like a surreal moment in time. I don’t know about you, but there are times when I have to stop and think, “Is this real? Am I really on house …

If you have children or an obstinate dog, you know what it feels like to be speaking perfectly clear and simple English, and yet it’s like you are alone in the room. The dog is …

There are so many unknowns that we are dealing with today in relation to COVID-19. But there is one certainty. This will pass, and we will move into a new normal. We aren’t going to …

We are in seemingly unprecedented times. As our country and state ready themselves for whatever the coronavirus is going to throw at us, it’s a little tough to be thinking about your next marketing tactic.…

As the world whips itself up into a panicked frenzy about the coronavirus, there is an inevitable ripple effect. Airlines and hotels are emailing their most loyal customers, telling them what actions they are taking …