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The Iowa chapter of the American Marketing Association will hold its 15th annual NOVA Awards on May 14 at the Temple in downtown Des Moines. The NOVA Awards recognize the top marketing campaigns and projects …
Over the last several weeks, we’ve been talking about the rising effectiveness of marketing and selling from a position of being an expert or authority and some of the elements you’ll need to embrace if …
Des Moines Register: The Iowa attorney general’s office has requested that another Quad Cities telemarketing firm be shut down for allegedly scamming more than a dozen small businesses around the country. The petition for temporary and …
In the last two columns, we’ve begun to explore what it takes to establish yourself as an authority and market your products and services through that lens. I identified that there are three critical elements …
The Stelter Co., a planned-giving marketing firm based in Des Moines, recently hired Renee Durnin to fill the newly created position of client strategist. Durnin, who has more than 20 years of experience managing national direct mail campaigns, …
In last week’s column, I laid out the argument that marketing has shifted to a trust-based authority positioning. There’s plenty of data to support the idea that because of their skeptical nature, consumers had made …
A Polk County judge has ordered a Quad Cities-based telemarketing operation to pay nearly $2.6 million and permanently banned it from doing business after finding the operation had defrauded small businesses across the nation, the …
For the last two decades, the global PR agency Edelman has conducted research that examines who and what consumers trust and how that trust influences their buying behaviors.
The results of the 2019 Trust Barometer …
I am teaching some workshops in Orlando, Fla., this week and have spent a fair amount of time on Disney property as a result. When I first checked in, one of the greeters in front …
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