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There are so many unknowns that we are dealing with today in relation to COVID-19. But there is one certainty. This will pass, and we will move into a new normal. We aren’t going to …
We are in seemingly unprecedented times. As our country and state ready themselves for whatever the coronavirus is going to throw at us, it’s a little tough to be thinking about your next marketing tactic.…
As the world whips itself up into a panicked frenzy about the coronavirus, there is an inevitable ripple effect. Airlines and hotels are emailing their most loyal customers, telling them what actions they are taking …
To wrap up this series of columns on the power and potential of authority-based marketing, I give you a little more context around the concept of cornerstone content.
This is where many organizations miss the …
The Iowa chapter of the American Marketing Association will hold its 15th annual NOVA Awards on May 14 at the Temple in downtown Des Moines. The NOVA Awards recognize the top marketing campaigns and projects …
Over the last several weeks, we’ve been talking about the rising effectiveness of marketing and selling from a position of being an expert or authority and some of the elements you’ll need to embrace if …
Des Moines Register: The Iowa attorney general’s office has requested that another Quad Cities telemarketing firm be shut down for allegedly scamming more than a dozen small businesses around the country. The petition for temporary and …
In the last two columns, we’ve begun to explore what it takes to establish yourself as an authority and market your products and services through that lens. I identified that there are three critical elements …
The Stelter Co., a planned-giving marketing firm based in Des Moines, recently hired Renee Durnin to fill the newly created position of client strategist. Durnin, who has more than 20 years of experience managing national direct mail campaigns, …
In last week’s column, I laid out the argument that marketing has shifted to a trust-based authority positioning. There’s plenty of data to support the idea that because of their skeptical nature, consumers had made …
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