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Sales and Marketing

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Judge orders Iowa telemarketer to pay $2.6 million over national advertising scam

A Polk County judge has ordered a Quad Cities-based telemarketing operation to pay nearly $2.6 million and permanently banned it from doing business after finding the operation had defrauded small businesses across the nation, the …

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McLellan: Could you be an authority?

For the last two decades, the global PR agency Edelman has conducted research that examines who and what consumers trust and how that trust influences their buying behaviors. 

The results of the 2019 Trust Barometer …

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McLellan: You can’t script authenticity

I am teaching some workshops in Orlando, Fla., this week and have spent a fair amount of time on Disney property as a result. When I first checked in, one of the greeters in front …

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McLellan: You can’t script authenticity

I am teaching some workshops in Orlando, Fla., this week and have spent a fair amount of time on Disney property as a result. When I first checked in, one of the greeters in front …

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McLellan: Touching a heart requires multiple touches

In last week’s column, I described my experience with local nonprofits this past holiday season that I suspect was not unique to me. Random requests from charities I’d never heard from before, multiple asks from …

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Iowa marketing association receives prestigious award second year in a row

The Iowa chapter of the American Marketing Association was named the 2018-2019 Chapter of Excellence Gold Chapter of the Year by the national American Marketing Association for the second year in a row. The Chapter …

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Diamond Oil Co. wins Renewable Fuels Marketing Award

Des Moines-based Diamond Oil Co. was the recipient of the Iowa secretary of agriculture’s 2020 Biodiesel Marketing Award. Secretary of Agriculture Mike Naig presented Elliott Oil Co. of Ottumwa and Diamond Oil Co. with the …

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McLellan: Don’t beg from strangers

I’ve spent a lot of time in major cities like New York City, and as I walk those streets, and I am always very much aware of the homeless. They hold up signs that tell …

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Boost with Facebook returns to Altoona

Facebook will be co-hosting a Boost with Facebook event with United Way of Central Iowa at 9 a.m. at Prairie Meadows Casino and Hotel,1 Prairie Meadows Drive, Altoona. Facebook is inviting local nonprofits to attend for free. …

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McLellan: What will 2020 bring?

Maybe it’s the fact that it’s not just a new year but a new decade, but for some reason this annual ringing in of the new year feels bigger somehow. You’re going to see all …

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