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In last week’s column, I described my experience with local nonprofits this past holiday season that I suspect was not unique to me. Random requests from charities I’d never heard from before, multiple asks from …
The Iowa chapter of the American Marketing Association was named the 2018-2019 Chapter of Excellence Gold Chapter of the Year by the national American Marketing Association for the second year in a row. The Chapter …
Des Moines-based Diamond Oil Co. was the recipient of the Iowa secretary of agriculture’s 2020 Biodiesel Marketing Award. Secretary of Agriculture Mike Naig presented Elliott Oil Co. of Ottumwa and Diamond Oil Co. with the …
I’ve spent a lot of time in major cities like New York City, and as I walk those streets, and I am always very much aware of the homeless. They hold up signs that tell …
Facebook will be co-hosting a Boost with Facebook event with United Way of Central Iowa at 9 a.m. at Prairie Meadows Casino and Hotel,1 Prairie Meadows Drive, Altoona. Facebook is inviting local nonprofits to attend for free. …
Maybe it’s the fact that it’s not just a new year but a new decade, but for some reason this annual ringing in of the new year feels bigger somehow. You’re going to see all …
In last week’s column, I talked about the power of branding and specifically about creating brand intimacy with your consumers.
Think about your own life. From the time you were a kid, you were a …
Building a strong brand is an essential part of every business’s marketing efforts. It allows you to differentiate yourself from your competitors, it helps you withstand pricing pressures in the marketplace, and, when done well, …
If you’ve been online this past week, you’ve seen the uproar over the new Peloton bike commercial. If you haven’t seen the commercial, a man (holding his daughter’s hand) has his wife cover her eyes …
Des Moines-based Mittera Group announced it has acquired the assets of Fuse LLC, a Chicago printing and marketing business composed of Kelmscott Communications, KelmscottEDU, Rider Dickerson and the Buhl Press. Financial terms of the transaction …
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