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Host: AMA Iowa About: This multimedia session, featuring speakers Michael Wood and Tim Hoskins, will provide contextual generational insight, clarity and a look at what’s on the minds, and in the hearts, of today’s consumers. …
In last week’s column, we started to explore the phenomenon of influencer marketing and the trust that consumers are placing in these “ordinary” people who have an extraordinary depth of expertise, interest or affinity in …
A Polk County judge has shut down several Quad Cities-based advertising companies that are accused of defrauding small businesses across the country, Iowa Attorney General Tom Miller announced. District Judge Robert Hansen granted a temporary …
One of the most significant and successful marketing trends over the past two to three years is influencer marketing.
It’s not a new concept – it’s getting someone with a fan base to endorse your …
From 1978 through 1983, FedEx assured us that they were the right choice when “it absolutely, positively had to be there overnight.” That’s was a big, bold promise, and to keep that promise FedEx needed …
In the final column of this series where we’ve been identifying what it would take to assume an authority or expert position for your marketing, we’re going to talk about the where.
Essential No. 3 …
Host: AMA Iowa About: It’s a question those of us in business have asked time and time again – “What’s my ROI on social media?” How often have you tried – in vain – to …
For the last couple of weeks, we’ve been talking about authority marketing and some of the requirements if you’re going to do it well. This week I want to layer in the next element that …
In last week’s column, we defined authority marketing and what is required to be perceived as an authority. There are some essential elements to holding an authority position, and that’s what we’ll explore for the …
Look at the world we’re marketing to today. Fake news. Media channels controlled by consumers rather than the advertisers. Rampant distrust of any ad or promotion. It’s getting more difficult to get a prospect to …
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