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One of the most significant and successful marketing trends over the past two to three years is influencer marketing.
It’s not a new concept – it’s getting someone with a fan base to endorse your …
From 1978 through 1983, FedEx assured us that they were the right choice when “it absolutely, positively had to be there overnight.” That’s was a big, bold promise, and to keep that promise FedEx needed …
In the final column of this series where we’ve been identifying what it would take to assume an authority or expert position for your marketing, we’re going to talk about the where.
Essential No. 3 …
Host: AMA Iowa About: It’s a question those of us in business have asked time and time again – “What’s my ROI on social media?” How often have you tried – in vain – to …
For the last couple of weeks, we’ve been talking about authority marketing and some of the requirements if you’re going to do it well. This week I want to layer in the next element that …
In last week’s column, we defined authority marketing and what is required to be perceived as an authority. There are some essential elements to holding an authority position, and that’s what we’ll explore for the …
Look at the world we’re marketing to today. Fake news. Media channels controlled by consumers rather than the advertisers. Rampant distrust of any ad or promotion. It’s getting more difficult to get a prospect to …
I wear a lot of hats, but there’s none I love more than being a dad. I was reflecting on some of the ways that we dads parent (or at least some of the stereotypes …
June. How did we get here already?
We all know that we lose about three weeks of productivity from around Dec. 15 until the 10th of January or so. I call it the hibernation period. …
Last week’s column looked at some lessons we could take away from the now infamous coffee cup gaffe in episode four of this season’s “Game of Thrones.” This week I’d like to take a look …
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