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Daphne Christensen, a marketing professional with more than 20 years of experience, has launched Prep Marketing Co. in Des Moines. Christensen said her goal as a boutique marketing firm is to provide personalized, cost-effective service to small …
The Stelter Co. in Des Moines has named two third-generation family members to lead the company, with support from a newly appointed executive leadership team as part of a succession plan. The company’s owners, Larry Stelter and …
With over 800 million monthly users and more than 60 million photos posted each day, a segment of your buyers and influencers is likely using Instagram.
If you are a B-to-B organization, don’t dismiss it …
The fake real estate office in New York City was just the beginning.
Iowa Gov. Kim Reynolds, the Iowa Economic Development Authority, the Iowa Tourism Office and others in June launched an integrated campaign that …
Ten to 15 years ago, there was a lot of talk around the idea that marketers had saturated consumers’ mailboxes to the point that direct mail was no longer an effective medium. There was such …
Host: AMA Iowa About: This multimedia session, featuring speakers Michael Wood and Tim Hoskins, will provide contextual generational insight, clarity and a look at what’s on the minds, and in the hearts, of today’s consumers. …
In last week’s column, we started to explore the phenomenon of influencer marketing and the trust that consumers are placing in these “ordinary” people who have an extraordinary depth of expertise, interest or affinity in …
A Polk County judge has shut down several Quad Cities-based advertising companies that are accused of defrauding small businesses across the country, Iowa Attorney General Tom Miller announced. District Judge Robert Hansen granted a temporary …
One of the most significant and successful marketing trends over the past two to three years is influencer marketing.
It’s not a new concept – it’s getting someone with a fan base to endorse your …
From 1978 through 1983, FedEx assured us that they were the right choice when “it absolutely, positively had to be there overnight.” That’s was a big, bold promise, and to keep that promise FedEx needed …
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