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Unless you’ve been living in a cave for the last couple of weeks, you’ve probably heard about the infamous coffee cup that was accidentally left in a scene of the fourth episode of this season’s …
We have some fantastic tools at our fingertips today. We can geofence a building and send text messages and mobile ads just to the people who come and go from that building.
We can target …
The Iowa Chapter of the American Marketing Association (AMA Iowa) announced the winners of the 14th annual NOVA Awards on Thursday. Top award recipients in each NOVA category include: Advertising – ZLR Ignition, Wellmark-Medicare Campaign…
For the last two weeks, we’ve been exploring the findings from the Edison research report “The Infinite Dial 2019.” “The Infinite Dial “is the longest-running survey of digital media consumer behavior in the U.S. and …
Cedar Rapids Gazette: The Iowa City Council today will consider hiring a retail recruitment firm with an eye on filling vacancies around the city with new businesses. “It’s our hope that we’ll land retailers that will …
Performance Marketing Group announced the appointment of Sarah Miller to the partnership team, joining Kevin Lentz, president and CEO; Matt Glynn, vice president and COO; Jim Swanson, vice president and creative director; and Jeff Regenold, …
In last week’s column, I shared the findings from the Edison research report “The Infinite Dial 2019.” “The Infinite Dial” is the longest-running survey of digital media consumer behavior in the U.S. and tracks mobile …
Host: Social Media Club Des Moines About: The journey to activating your data starts with your first-party data. This is typically the transnational, customer data collected from your websites, in-store and offline systems (like CRM) …
If you’d used the term “podcast” in 2005 or 2006, the odds are pretty good that your audience wouldn’t have been familiar with the term. They might have assumed it was somehow associated with Apple’s …
It’s always nice to see our local experts getting a chance to shine on a national scene. Bankers Trust’s Emily Abbas was recently a main-stage panelist at the Financial Brand Forum at Caesars Palace in …
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