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Sales and Marketing

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McLellan: Dads are natural marketers

I wear a lot of hats, but there’s none I love more than being a dad. I was reflecting on some of the ways that we dads parent (or at least some of the stereotypes …

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McLellan: How to avoid the summer slowdown

June. How did we get here already? 

We all know that we lose about three weeks of productivity from around Dec. 15 until the 10th of January or so. I call it the hibernation period. …

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McLellan: I think I’ve seen you somewhere

Last week’s column looked at some lessons we could take away from the now infamous coffee cup gaffe in episode four of this season’s “Game of Thrones.” This week I’d like to take a look …

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McLellan: My kingdom for a cup of coffee!

Unless you’ve been living in a cave for the last couple of weeks, you’ve probably heard about the infamous coffee cup that was accidentally left in a scene of the fourth episode of this season’s …

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McLellan: Marketing perfection doesn’t require technology

We have some fantastic tools at our fingertips today. We can geofence a building and send text messages and mobile ads just to the people who come and go from that building.

We can target …

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AMA Iowa NOVA Award winners announced


The Iowa Chapter of the American Marketing Association (AMA Iowa) announced the winners of the 14th annual NOVA Awards on Thursday. Top award recipients in each NOVA category include:

Advertising – ZLR Ignition, Wellmark-Medicare Campaign…

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McLellan: Is Facebook passé?

For the last two weeks, we’ve been exploring the findings from the Edison research report “The Infinite Dial 2019.” “The Infinite Dial “is the longest-running survey of digital media consumer behavior in the U.S. and …

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Iowa City to consider hiring retail recruitment firm

Cedar Rapids Gazette: The Iowa City Council today will consider hiring a retail recruitment firm with an eye on filling vacancies around the city with new businesses. “It’s our hope that we’ll land retailers that will …

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Performance Marketing Group announces Sarah Miller as new firm partner

Performance Marketing Group announced the appointment of Sarah Miller to the partnership team, joining Kevin Lentz, president and CEO; Matt Glynn, vice president and COO; Jim Swanson, vice president and creative director; and Jeff Regenold, …

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McLellan: Should you start a podcast?

In last week’s column, I shared the findings from the Edison research report “The Infinite Dial 2019.” “The Infinite Dial” is the longest-running survey of digital media consumer behavior in the U.S. and tracks mobile …

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