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Sales and Marketing

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AMA Iowa NOVA Award winners announced


The Iowa Chapter of the American Marketing Association (AMA Iowa) announced the winners of the 14th annual NOVA Awards on Thursday. Top award recipients in each NOVA category include:

Advertising – ZLR Ignition, Wellmark-Medicare Campaign…

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McLellan: Is Facebook passé?

For the last two weeks, we’ve been exploring the findings from the Edison research report “The Infinite Dial 2019.” “The Infinite Dial “is the longest-running survey of digital media consumer behavior in the U.S. and …

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Iowa City to consider hiring retail recruitment firm

Cedar Rapids Gazette: The Iowa City Council today will consider hiring a retail recruitment firm with an eye on filling vacancies around the city with new businesses. “It’s our hope that we’ll land retailers that will …

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Performance Marketing Group announces Sarah Miller as new firm partner

Performance Marketing Group announced the appointment of Sarah Miller to the partnership team, joining Kevin Lentz, president and CEO; Matt Glynn, vice president and COO; Jim Swanson, vice president and creative director; and Jeff Regenold, …

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McLellan: Should you start a podcast?

In last week’s column, I shared the findings from the Edison research report “The Infinite Dial 2019.” “The Infinite Dial” is the longest-running survey of digital media consumer behavior in the U.S. and tracks mobile …

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May 9: Activating Customer Data in the New Data Economy

Host: Social Media Club Des Moines
About: The journey to activating your data starts with your first-party data. This is typically the transnational, customer data collected from your websites, in-store and offline systems (like CRM) …

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McLellan: Digital media trends for 2019

If you’d used the term “podcast” in 2005 or 2006, the odds are pretty good that your audience wouldn’t have been familiar with the term. They might have assumed it was somehow associated with Apple’s …

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NOTEBOOK: Viva Las Vegas for bank marketing tips

It’s always nice to see our local experts getting a chance to shine on a national scene. Bankers Trust’s Emily Abbas was recently a main-stage panelist at the Financial Brand Forum at Caesars Palace in …

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McLellan: Make your writing better

Write better.

That sounds so simple, doesn’t it? It’s anything but.

It is one of the most significant improvements you can make to your marketing and sales efforts. We use words to connect, communicate and …

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May 9: NOVA Awards

Host: AMA Iowa
About: Join Iowa’s best marketers celebrate the top marketing strategies and executions of 2018. New this year, AMA Iowa will recognize two individuals for their achievements within the marketing industry in Iowa. …