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Host: Social Media Club Des Moines About: The journey to activating your data starts with your first-party data. This is typically the transnational, customer data collected from your websites, in-store and offline systems (like CRM) …
If you’d used the term “podcast” in 2005 or 2006, the odds are pretty good that your audience wouldn’t have been familiar with the term. They might have assumed it was somehow associated with Apple’s …
It’s always nice to see our local experts getting a chance to shine on a national scene. Bankers Trust’s Emily Abbas was recently a main-stage panelist at the Financial Brand Forum at Caesars Palace in …
Write better.
That sounds so simple, doesn’t it? It’s anything but.
It is one of the most significant improvements you can make to your marketing and sales efforts. We use words to connect, communicate and …
Host: AMA Iowa About: Join Iowa’s best marketers celebrate the top marketing strategies and executions of 2018. New this year, AMA Iowa will recognize two individuals for their achievements within the marketing industry in Iowa. …
With all the buzz about establishing yourself as a thought leader and the long-term value of that effort, many marketers and business owners have written or are thinking about writing a book to demonstrate their …
Host: AMA Iowa About: Lianna Patch, Head Puncher, Copywriter for Punchline Copy, will show you why and how you can get started using humor in your marketing copy — from humor’s actual effects on the …
In last week’s column, we touched on the importance of core values and how to create them in a way that is memorable and motivating. This week, I want to focus more on what to …
It’s hard to imagine that there is a business person on the planet who has not heard of Simon Sinek and his infamous “why” TED Talk, books and beliefs. When you peel away Sinek’s message, …
There’s no question that Amazon has changed the retail landscape. In 2018, the online retailer had over $230 billion in sales. Today, the lion’s share of its revenue comes from selling retail products, but the …
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