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What should we expect from the economy in 2019? Given what happened in December into the first few weeks of this year, maybe a neck brace is in order. But the dramatic ups and downs …
“Dance with the one that brung ya.” Ronald Reagan made that phrase a part of our vernacular during his presidency, quoting a song from his youth. It’s also smart marketing advice. As you build out …
For the last several weeks, this column has been devoted to helping you build your marketing plan for 2019. We’ve covered: • Defining success/big picture vision. • Creating personas to understand your target audiences better.…
Let’s get straight to some of the most compelling trivia about Randy Belcher, who in late November was named Strategic America’s executive creative director.
He co-created the Geico gecko.
“I think I’m the poster child …
My daughter and I spent some time in South Africa this summer on a safari. When we first got there, all of the zebras pretty much looked the same, other than their relative size. But …
Meyocks, a West Des Moines-based branding and marketing agency, has hired Lynn Meadows as manager of public relations. She’ll be responsible for developing earned media strategies and campaigns for clients. Meadows most recently worked as a …
Four Greater Des Moines communications organizations have joined forces to host a new networking event for Central Iowa marketing professionals, beginning in January. The inaugural event is scheduled Jan. 23 from 5 to 8 p.m. …
Last week’s column kicked off a series of columns that will walk you through many of the core elements of creating a marketing plan. My goal is to get you thinking and planning for 2019 …
Big, small, for profit or not for profit — every organization needs a marketing plan, and that marketing plan requires a refresh every year. The channels, audience expectations and possibilities are changing faster than we …
For the last couple of weeks, we’ve been looking at how a genuine attitude of gratitude can serve as a very effective marketing advantage. One of the contributors to every organization’s success is the business …
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