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Voice technology is going to change everything. I know that’s a ridiculously bold statement. But let’s go back in time.
It was about 1989, and I was walking through an airport. I spotted a man …
Mercy Health Network, one of Iowa’s largest organizations with more than 20,000 employees, officially changed its name today and unveiled a new brand — MercyOne. The Des Moines-based health system’s rebranding reflects the organization’s significant …
Marketing introduces us to audiences who either don’t know who we are or want to know more about us as they move through the buyer’s journey, but the handoff between marketing and sales is all …
Marketing guru Drew McLellan offered a series of columns in the Business Record offering tips on marketing plans for 2019. We’ve collected them in case you missed one or want the full set in one …
For the last several weeks, we have been deconstructing the vital elements of your 2019 marketing plan. To recap, we’ve covered: – Defining success/big-picture vision. – Creating personas to understand your target audiences better. – …
What should we expect from the economy in 2019? Given what happened in December into the first few weeks of this year, maybe a neck brace is in order. But the dramatic ups and downs …
“Dance with the one that brung ya.” Ronald Reagan made that phrase a part of our vernacular during his presidency, quoting a song from his youth. It’s also smart marketing advice. As you build out …
For the last several weeks, this column has been devoted to helping you build your marketing plan for 2019. We’ve covered: • Defining success/big picture vision. • Creating personas to understand your target audiences better.…
Let’s get straight to some of the most compelling trivia about Randy Belcher, who in late November was named Strategic America’s executive creative director.
He co-created the Geico gecko.
“I think I’m the poster child …
My daughter and I spent some time in South Africa this summer on a safari. When we first got there, all of the zebras pretty much looked the same, other than their relative size. But …
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