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Meyocks, a West Des Moines-based branding and marketing agency, has hired Lynn Meadows as manager of public relations. She’ll be responsible for developing earned media strategies and campaigns for clients. Meadows most recently worked as a …
Four Greater Des Moines communications organizations have joined forces to host a new networking event for Central Iowa marketing professionals, beginning in January. The inaugural event is scheduled Jan. 23 from 5 to 8 p.m. …
Last week’s column kicked off a series of columns that will walk you through many of the core elements of creating a marketing plan. My goal is to get you thinking and planning for 2019 …
Big, small, for profit or not for profit — every organization needs a marketing plan, and that marketing plan requires a refresh every year. The channels, audience expectations and possibilities are changing faster than we …
For the last couple of weeks, we’ve been looking at how a genuine attitude of gratitude can serve as a very effective marketing advantage. One of the contributors to every organization’s success is the business …
I don’t know many business leaders who aren’t incredibly grateful for the team of people who help them carry out the organization’s vision. When asked, they will rave about the skills, professionalism and passion of …
This certainly is the week where we are all focused on being thankful, and there’s nothing but good that can come from that emphasis. However, I have always believed that gratitude can be a business’s …
Last week’s column looked at the idea that content marketing efforts often stop short of actually building a community and by doing so, brands miss out on the incredible benefits of that strategy. The phrase …
When you hear the phrase “content marketing,” what does it mean to you? If you’re like most of the B2B marketers who recently participated in the new content marketing trends report produced by the Content …
A couple of weeks ago, my column explored some of the key takeaways from the new content marketing trends report produced by the Content Marketing Institute, and I identified some trends worthy of more in-depth …
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