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Last week’s column looked at the idea that content marketing efforts often stop short of actually building a community and by doing so, brands miss out on the incredible benefits of that strategy. The phrase …
When you hear the phrase “content marketing,” what does it mean to you? If you’re like most of the B2B marketers who recently participated in the new content marketing trends report produced by the Content …
A couple of weeks ago, my column explored some of the key takeaways from the new content marketing trends report produced by the Content Marketing Institute, and I identified some trends worthy of more in-depth …
Content marketing is not new. It has its origins back in the late 1800s, but for most of us, it became apparent during the infomercial era. If you’re 40 or older, you might remember the …
How consumers interact with the companies they do business with and how their expectations evolve are a direct reflection of our culture and core beliefs as human beings. That could not be more evident than …
It’s inevitable. We are going to screw up and have to share that with our customers, our prospects and, in many cases, our employees or teammates. That we will have to do it is a …
A few weeks ago, Nike released a new “Just do it” ad campaign for its 30th anniversary featuring Colin Kaepernick, the football player at the center of the “taking a knee” controversy in the NFL. …
I am not a fan of the restaurant manager drop-in trend that seems to be the rage these days. I like the concept — a manager who is genuinely concerned with their customer’s experience — …
When we talk about the Great Recession, we don’t usually tell happy tales. We talk about struggles, cutbacks and loss. If you were old enough to be in the workforce, own a home or own …
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