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Sales and Marketing

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ITA Group wins national award for ESOP video

West Des Moines-based ITA Group, which creates and manages incentives, events and recognition programs, has been selected by the ESOP Association as the winner of the 2018 Annual Award for Communications Excellence in the video category for …

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Aureon HR awarded Top Blog honors at Digital Marketing Awards

West Des Moines-based Aureon HR, a subsidiary of Aureon, was awarded the 2018 PrismHR Digital Marketing Awards in Best Blog category at the third annual Craigie Awards, hosted in San Antonio, Texas. The Aureon Blog …

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Eight Seven Central wins Silver Addy for beer hall branding campaign

Eight Seven Central, a Des Moines-based design and screen print studio, won a Silver Addy award at the American Advertising Awards annual national conference on June 8. The firm received the award for its integrated brand …

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McLellan: Who has the influence?

Here are some truths we need to grapple with in today’s economy:

 Consumers trust word of mouth recommendations from family and friends more than advertisements.
Consumers trust recommendations from perfect strangers more than advertising.
Anyone …

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June 29: Friday FYI – First Amendment Issues

Host: Public Relations Society of America Central Iowa Chapter
About: Public relations professionals regularly speak out on behalf of their organizations and clients. In fact, the practice of PR is rooted in the First Amendment protection …

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McLellan: You need to care about GDPR

Have you noticed the barrage of emails you received in the last week about changes in privacy policies? That’s no coincidence. GDPR officially went into effect across the European Union on May 25, and it …

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Facebook, DMACC to offer new joint digital marketing certification

Facebook’s Community Boost week is off and running over at Franklin Junior High School, where the tech giant announced a new marketing partnership with a Des Moines institution.

Facebook and Des Moines Area Community College …

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McLellan: Are you forgetting xennials?

For the past several years, the world has been obsessed with the millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype.

The general …

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McLellan: Time to double down?

If your business is like the majority of organizations in Central Iowa, things have been pretty good. Sales have been more plentiful and come a little easier. In fact, if you’re having any trouble at …

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McLellan: Where are you listening?

Do you still have a customer service number that you promote on your product packaging, website or collateral material? Do you get many snail mail letters from disgruntled customers?  How about drop-ins, asking to speak …