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For the past several years, the world has been obsessed with the millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype.
The general …
If your business is like the majority of organizations in Central Iowa, things have been pretty good. Sales have been more plentiful and come a little easier. In fact, if you’re having any trouble at …
Do you still have a customer service number that you promote on your product packaging, website or collateral material? Do you get many snail mail letters from disgruntled customers? How about drop-ins, asking to speak …
My dad passed away a few weeks ago and, as executor, I’ve been making a lot of official phone calls to everyone from the Social Security Administration to Hyundai where his car lease was financed.…
Host: Social Media Club Des Moines About: Don’t have a professional camera, and struggling to take professional-looking photos and video for your social media channels? Reese Strickland, director of photography at Meredith Corp., is here …
Host: Iowa Chapter of the American Marketing Association About: Join Iowa’s best marketers to celebrate the top marketing strategies and executions of 2017. Over the past 12 years, competition among brands has grown exponentially, bringing …
According to a new study from the Chief Marketing Officer (CMO) Council, brand managers and chief marketing officers admit they’re worried that their jobs are at risk because they aren’t knocking it out of the …
Host: Public Relations Society of America Central Iowa chapter About: Food Bank of Iowa Communications Manager Danny Akright will share experiences and tactics on storytelling with limited budget resources and being mindful of client confidentiality, …
A few months ago, I wrote a series of columns on some of the trends that I thought would be shaping marketing in 2018. Visuals and video were among the tactics I said we would …
Even though it seems a little old school in the days of virtual reality, artificial intelligence and bots, email marketing is still one of the most effective marketing tactics available to us. A recent study …
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