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Sales and Marketing

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McLellan: You need to care about GDPR

Have you noticed the barrage of emails you received in the last week about changes in privacy policies? That’s no coincidence. GDPR officially went into effect across the European Union on May 25, and it …

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Facebook, DMACC to offer new joint digital marketing certification

Facebook’s Community Boost week is off and running over at Franklin Junior High School, where the tech giant announced a new marketing partnership with a Des Moines institution.

Facebook and Des Moines Area Community College …

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McLellan: Are you forgetting xennials?

For the past several years, the world has been obsessed with the millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype.

The general …

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McLellan: Time to double down?

If your business is like the majority of organizations in Central Iowa, things have been pretty good. Sales have been more plentiful and come a little easier. In fact, if you’re having any trouble at …

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McLellan: Where are you listening?

Do you still have a customer service number that you promote on your product packaging, website or collateral material? Do you get many snail mail letters from disgruntled customers?  How about drop-ins, asking to speak …

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McLellan: Service needs human touch

My dad passed away a few weeks ago and, as executor, I’ve been making a lot of official phone calls to everyone from the Social Security Administration to Hyundai where his car lease was financed.…

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May 30: iPhone Hacks for Building Brand Content

Host: Social Media Club Des Moines 
About: Don’t have a professional camera, and struggling to take professional-looking photos and video for your social media channels? Reese Strickland, director of photography at Meredith Corp., is here …

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May 10: 13th Annual AMA Iowa NOVA Awards

Host: Iowa Chapter of the American Marketing Association
About: Join Iowa’s best marketers to celebrate the top marketing strategies and executions of 2017. Over the past 12 years, competition among brands has grown exponentially, bringing …

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McLellan: We still aren’t wowing customers

According to a new study from the Chief Marketing Officer (CMO) Council, brand managers and chief marketing officers admit they’re worried that their jobs are at risk because they aren’t knocking it out of the …

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May 11: Friday FYI: Nonprofit Storytelling

Host: Public Relations Society of America Central Iowa chapter
About: Food Bank of Iowa Communications Manager Danny Akright will share experiences and tactics on storytelling with limited budget resources and being mindful of client confidentiality, …