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A few months ago, I wrote a series of columns on some of the trends that I thought would be shaping marketing in 2018. Visuals and video were among the tactics I said we would …
Even though it seems a little old school in the days of virtual reality, artificial intelligence and bots, email marketing is still one of the most effective marketing tactics available to us. A recent study …
You’d have to have been in a coma or living on a deserted island to not know that Facebook has been in the news lately. There’s been a lot of talk about a potential large-scale …
You can subscribe to just about anything today. I can remember, as a kid, that one of our neighbors got a fruit of the month shipment. We were fascinated by what kind of fruit he …
Meredith Corp. announced today an agreement to sell Meredith Xcelerated Marketing (MXM) to Accenture Interactive. The announcement follows Meredith’s recent acquisition of Time Inc. MXM employs more than 450 people across the U.S. and Canada, including 75 …
Host: PRSA Central Iowa About: When the unthinkable happens and a reporter is suddenly on the scene wanting an interview or shooting video, anxiety and panic can take over. Learn how to successfully interact with …
Omaha-based advertising agency OBI Creative, which has an office in Urbandale, announced today it has purchased MediaWorks, a media planning and buying agency based in Omaha. The acquisition of MediaWorks expands OBI’s expertise in media planning …
In last week’s column, I offered some evidence that voice is one of the most significant trends we marketers have had to face in a while. Remember when the proliferation of mobile devices changed the …
A case study initiated by marketing and web development firm Blue Compass found that Iowans across age demographics still prefer Facebook, despite national trends showing a downturn in the site’s use. Forty-three percent of Iowans polled reported Facebook …
Host: AMA Iowa About: For years celebrities have been gracing the covers of magazines, acting in commercials and pimping out their social media profiles for pay. But should that really be considered influencer marketing? While …
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