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One of the more common and popular patterns of today’s lead generation and nurturing tactics goes something like this:
Meredith Corp. today said it plans to sell Time Inc. UK to private equity firm Epiris Fund II. Time Inc. UK was acquired by Meredith Corp. on Jan. 31 as part of the Des Moines-based media …
For the last two weeks, this column has dug into the details of two very different but very visible social media blow-ups and how the brands (Crock-Pot and Old Navy) dealt with the unexpected spotlight.…
In last week’s column, we took a look at how Crock-Pot dealt with the untimely death of a beloved TV character due to a faulty Crock-Pot cord and the social media backlash that erupted from …
Host: PRSA Central Iowa About: By 2019, it is estimated that 80 percent of all internet traffic will be video. The problem? Most of us don’t know how to make quality videos. In this hands-on …
Host: American Marketing Association Iowa About: Join for this daylong conference focused on navigating the dynamic marketing landscape including everything from strategy to content, with more hands-on sessions than ever before. We’ll also engage in …
Trilix has opened a new office in Birmingham, Ala., after expanding its Des Moines operation by 20 percent. The two offices will be called Trilix Birmingham and Trilix Des Moines. “We opened our office in Birmingham …
Social media is a powerful tool, but it can also hand a brand some serious problems that need to be dealt with immediately. When you respond in real time, you can do it well, or …
I stopped by Walgreens to pick up a prescription the other day. When I gave the pharmacy tech my name, she went to the bin marked M, flipped through the prescription box and came up …
Last week’s column examined the changes in the Facebook algorithm and how those changes are going to impact businesses with a Facebook page. I thought it would be a nice change of pace to go …
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