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Social media is a powerful tool, but it can also hand a brand some serious problems that need to be dealt with immediately. When you respond in real time, you can do it well, or …
I stopped by Walgreens to pick up a prescription the other day. When I gave the pharmacy tech my name, she went to the bin marked M, flipped through the prescription box and came up …
Last week’s column examined the changes in the Facebook algorithm and how those changes are going to impact businesses with a Facebook page. I thought it would be a nice change of pace to go …
Host: Social Media Club Des Moines About: Hear from Science Center of Iowa and Blank Imax Dome Theater Director of Marketing and Public Relations Emilee Richardson about how she’s using social media to keep science …
Over the past few days, marketing people and pundits of all kinds have been trying to read between the lines of a post by Facebook CEO Mark Zuckerberg about how the social media giant will …
If there is a cardinal sin of marketing, it’s ignoring the people who already know you, appreciate you and give you money. For most organizations, 60 percent to 75 percent of your net new revenue …
Host: AMA Iowa About: Keith Kmett, director of digital customer experience at Principal, will address customer experience (CX) and design thinking. CX has now been proven to be a key way to differentiate your business, …
Prepare for change or be an agent of change this year.
That’s the overwhelming theme from 13 leaders in the Greater Des Moines business community about trends coming up in 2018. The Business Record asked …
For the last six weeks, this column has been hyperfocused on the channels you should be considering as you design your marketing plan for 2018, and this week I’d like to step back and take …
As 2017 nears its close, the Business Record asked you, our readers, to tell share what lessons you learned in the last 12 months that others in the business community could benefit from hearing. And …
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