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Sales and Marketing

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Vernon Co. enters strategic partnership with Brandinc

The Vernon Co., a Newton-based distributor of promotional marketing items, has formed a strategic partnership with Los Angeles-based Brandinc to serve Fortune 500 clients with domestic and international promotional marketing programs. Merging Vernon’s North American branding …

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McLellan: You’ve got to multiply

As you approach the new year and start working on your marketing plan for 2018, you’re going to need to multiply. Consider these facts.

•  The average U.S. adult now spends over 100 minutes a …

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Dec. 6: Q4 Des Moines HubSpot User Group Event

Host: Des Moines HubSpot User Group
About: The Des Moines HubSpot User Group/Inbound Marketing Group is a community of inbound marketing professionals and business owners. This group meets on a quarterly basis for lunch, learning …

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Nov. 10: Des Moines Ad Day Conference

Host: American Advertising Federation of Des Moines
About: The AAF of Des Moines presents its first Des Moines Ad Day. The day will be filled with networking, keynotes and breakout sessions to give a firsthand …

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McLellan: Google’s new twist on ads

One of the biggest challenges of advertising on Google is that, at best, it’s a moving target. It’s not just that they are constantly tinkering with their algorithms but they’re also revising and evolving their …

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Nov. 15: Cultivating Your Creativity

Host: The Association for Women in Communications Des Moines Chapter
About: Debra Landwehr Engle, author, speaker and writing mentor, will share tips on nurturing and supersizing your creativity. Whether in a corporate setting or as …

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McLellan: Be findable

Whether you’ve had a website for a couple of decades or a couple of weeks, you built it so prospects could learn more about you, customers could communicate with you and potential employees could check …

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American Advertising Awards contest entries open

The American Advertising Awards will accept entries through 5 p.m Dec. 16. The awards recognize exceptional advertising in the Greater Des Moines area in all media. The competition is part of a three-level national contest. …

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McLellan: The evolution of customer service

If you’ve been in business for a few decades, you probably remember discussing whether or not you should get an 800 number to serve your customers better. Why not let your customers call you for …

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McLellan: See the 360-degree opportunities

In case you haven’t started your holiday shopping, I’m here to tell you that virtual reality headsets are going to be THE gift this year. If you’re not familiar with how they work, virtual reality …