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Sales and Marketing

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American Advertising Awards contest entries open

The American Advertising Awards will accept entries through 5 p.m Dec. 16. The awards recognize exceptional advertising in the Greater Des Moines area in all media. The competition is part of a three-level national contest. …

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McLellan: The evolution of customer service

If you’ve been in business for a few decades, you probably remember discussing whether or not you should get an 800 number to serve your customers better. Why not let your customers call you for …

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McLellan: See the 360-degree opportunities

In case you haven’t started your holiday shopping, I’m here to tell you that virtual reality headsets are going to be THE gift this year. If you’re not familiar with how they work, virtual reality …

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Dec. 7: The Role of PR and Marketing in an Integrated Brand Launch

Host: American Marketing Association Iowa About: AMA Iowa’s monthly luncheon features Lisa Holtorf and Ben Handfelt of Strategic America, as they present some of the challenges and successes of their three year rebranding journey for outsourced…
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McLellan: Hire for the soft skills

Remember a few years ago when it was simple to hire? There were so many people that had been displaced by the recession that finding a qualified and available candidate was a piece of cake.…

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Dec. 1: How Drake University brought Drizzy to Campus

Host: Social Media Club Des Moines About: Discover how Drake University’s digital media team harnessed the power of #BringDrakeToDrake to reach new audiences. Learn how the team gained the university’s backing, implemented an effective social media…
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McLellan: Takeaways from Election 2016

If there is one thing we can all agree on when it comes to the recent presidential election, it’s that it was like no other. Whether you were elated or dismayed at the final results, …

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American Advertising Awards entries due Dec. 16

The American Advertising Awards will accept entries through Dec. 16. One of the largest advertising contests in the United States, the competition usually draws 40,000 entries across local clubs.…

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McLellan: Should you gate your content?

Your website is your marketing workhorse. The more people who visit it and find the content compelling, the better. It should reflect not only what you sell, but also who you are as a company …

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Nov. 17: Mobile Video Tools Workshop

Host: Central Iowa PRSA About: Chris Snider, assistant professor, Drake University School of Journalism and Mass Communications, will introduce you to tools for stabilizing your video, adding external lights, adding external lenses and getting clear audio.…