Your website is your marketing workhorse. The more people who visit it and find the content compelling, the better. It should reflect not only what you sell, but also who you are as a company …
Whether you recognize the term or not, you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want and asking …
I have a message for you from your customers. This is something they want you to know: “I don’t really care how you would like me to communicate with you. I want you to offer …
In the “Mad Men” days of advertising, it was all about mass media, reach and frequency. How many people can you reach, and how often can you get your message in front of them?
Today’s …
Most organizations talk a good game, but just like with people, our nonverbal cues often tell the real story. We are out there, creating content, advertising, encouraging word-of-mouth referrals, running specials or inviting prospects to …
Allegra Marketing, Print, Mail in Urbandale is accepting applications from nonprofit organizations for its FootPRINT Fund grants, which provide up to $1,000 in marketing services to be used during 2017. Award recipients are selected by …
In marketing terms, an organization’s trademark, or “mark,” is any word, phrase, symbol, design, sound, smell, color or combination of these used by a company to identify its products or services and distinguish them from …
Des Moines advertising agency Flynn Wright has named Aaron Kennedy as president. Andy Flynn, formerly president and CEO, retains the title of CEO. Paul Schlueter has been promoted from vice president to executive …
Short of your employees, there is no one more important to your business than your current customers. We give this incredible lip service, but our actions suggest we don’t actually believe it.
Think you’re different? …
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