Sales and Marketing

Remember a few years ago when it was simple to hire? There were so many people that had been displaced by the recession that finding a qualified and available candidate was a piece of cake.…

If there is one thing we can all agree on when it comes to the recent presidential election, it’s that it was like no other. Whether you were elated or dismayed at the final results, …

Your website is your marketing workhorse. The more people who visit it and find the content compelling, the better. It should reflect not only what you sell, but also who you are as a company …

Whether you recognize the term or not, you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want and asking …

I have a message for you from your customers. This is something they want you to know: “I don’t really care how you would like me to communicate with you. I want you to offer …

In the “Mad Men” days of advertising, it was all about mass media, reach and frequency. How many people can you reach, and how often can you get your message in front of them?

Today’s …

Most organizations talk a good game, but just like with people, our nonverbal cues often tell the real story. We are out there, creating content, advertising, encouraging word-of-mouth referrals, running specials or inviting prospects to …