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Two recent surveys caught my attention.
Deloitte asked chief marketing officers about their social media spending and discovered that current levels of spending have increased 234 percent since 2009. Even with that huge uptick, it’s …
Q. What one marketing/branding/PR trend is just around the corner that businesses need to be aware of?
Few professions face more rapid change than those in the marketing world. What was effective last year may …
The trifecta of the Iowa State Fair, back to school and Labor Day is upon us. Summer is officially winding down and in theory, now we’re all ramping up.
I’ve had so many people say …
Two Des Moines marketing and public relations professionals have joined forces to create AdelmanDean Group, opening an office in the the historic Northwestern Hotel building. The firm principals are 2016 Business Record Forty under 40 …
Companies fall into a very familiar pattern. We invest a significant amount of time and energy into chasing after and wooing new customers. We spent the lion’s share of our communications and marketing dollars trying …
Who doesn’t want to be found? Whether you have a retail shop or sell your time and talent, every business needs to be findable. There’s an expression that says, “If Google doesn’t know you exist, …
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