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Sales and Marketing

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McLellan: Referrals alone won’t cut it

When I meet a business owner or leader, I love learning about about their organization and how they attract new clients. Once they find out I own an agency, the talk almost always turns to …

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McLellan: Build a community of fans

I spent the weekend with my daughter and her boyfriend at a “Supernatural” convention in Chicago. If you’re not familiar with the TV show “Supernatural,” it’s in its 12th season, largely because of its huge …

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McLellan: You’re not doing it right

Two recent surveys caught my attention.

Deloitte asked chief marketing officers about their social media spending and discovered that current levels of spending have increased 234 percent since 2009. Even with that huge uptick, it’s …

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17 marketing trends to watch

Few professions face more rapid change than those in the marketing world. What was effective last year may not work this year, as communications platforms and technology are continually changing. So the Business Record asked…
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Oct. 19: Central Iowa OctoPRfest Institute

Host: Central Iowa Public Relations Society of America About: Celebrate and explore the art of communications at Central Iowa PRSA’s OctoPRfest, a professional development conference and PRIME Awards ceremony. When: 8 a.m. to 4 p.m.…
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Sept. 14: A little bit newsroom, a little bit ad agency, a little bit rock ‘n’ roll

Host: Central Iowa Public Relations Society of America About: Phil Roeder, director of communications for Des Moines Public Schools, will speak about continuing changes in the delivery of news and information in the public education sector. When: 11 a.m.…
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Sept. 14: A little bit newsroom, a little bit ad agency, a little bit rock ‘n’ roll

Host: Central Iowa Public Relations Society of America About: Phil Roeder, director of communications for Des Moines Public Schools, will speak about continuing changes in the delivery of news and information in the public education sector. When: 11 a.m.…
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Keeping up: Local marketing experts predict the next big things

Q. What one marketing/branding/PR trend is just around the corner that businesses need to be aware of?

Few professions face more rapid change than those in the marketing world. What was effective last year may …

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McLellan: Now can we get to work?

The trifecta of the Iowa State Fair, back to school and Labor Day is upon us. Summer is officially winding down and in theory, now we’re all ramping up.

I’ve had so many people say …

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New PR firm opens East Village office

Two Des Moines marketing and public relations professionals have joined forces to create AdelmanDean Group, opening an office in the the historic Northwestern Hotel building. The firm principals are 2016 Business Record Forty under 40 …