More results...
Q. What one marketing/branding/PR trend is just around the corner that businesses need to be aware of?
Few professions face more rapid change than those in the marketing world. What was effective last year may …
The trifecta of the Iowa State Fair, back to school and Labor Day is upon us. Summer is officially winding down and in theory, now we’re all ramping up.
I’ve had so many people say …
Two Des Moines marketing and public relations professionals have joined forces to create AdelmanDean Group, opening an office in the the historic Northwestern Hotel building. The firm principals are 2016 Business Record Forty under 40 …
Companies fall into a very familiar pattern. We invest a significant amount of time and energy into chasing after and wooing new customers. We spent the lion’s share of our communications and marketing dollars trying …
Who doesn’t want to be found? Whether you have a retail shop or sell your time and talent, every business needs to be findable. There’s an expression that says, “If Google doesn’t know you exist, …
Nationwide will launch a new advertising campaign tonight during NBC’s broadcast of the opening ceremony of the Summer Olympics, featuring Grammy Award-winning superstar Brad Paisley and multiplatinum pop artist Rachel Platten, best known for her …
In last week’s column, I talked a little about the latest mobile sensation, Pokemon Go, and some of the factors that helped catapult it to recording-breaking success. I’ve received some great responses and emails and …
Strategic America, an integrated marketing communications agency in West Des Moines, announced Monday that John Schreurs, chief operating officer and president, has been named its new chief executive officer, effective Aug. 1. …
Get Our Email Newsletter
