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Companies fall into a very familiar pattern. We invest a significant amount of time and energy into chasing after and wooing new customers. We spent the lion’s share of our communications and marketing dollars trying …
Who doesn’t want to be found? Whether you have a retail shop or sell your time and talent, every business needs to be findable. There’s an expression that says, “If Google doesn’t know you exist, …
Nationwide will launch a new advertising campaign tonight during NBC’s broadcast of the opening ceremony of the Summer Olympics, featuring Grammy Award-winning superstar Brad Paisley and multiplatinum pop artist Rachel Platten, best known for her …
In last week’s column, I talked a little about the latest mobile sensation, Pokemon Go, and some of the factors that helped catapult it to recording-breaking success. I’ve received some great responses and emails and …
Strategic America, an integrated marketing communications agency in West Des Moines, announced Monday that John Schreurs, chief operating officer and president, has been named its new chief executive officer, effective Aug. 1. …
Unless you’ve been unconscious for the past couple weeks, you’ve heard of Pokemon Go. In case you haven’t, it’s a new game app released for smartphones on July 6.
The game is based on the …
Ruth Comer is leaving MidAmerican Energy Co., where she has been media relations manager to the last two years, to take the job of director of media relations and marketing at the YMCA of Greater …
Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do or sell. I’m not going to suggest that Facebook advertising is for every …
One of the most remarkable aspects of marketing in this era is that every human being is a publisher. We can write reviews that affect businesses. We can share our expertise to create a position …
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