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Sales and Marketing

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McLellan: Tread carefully on tragedy

When our country endures a tragedy like the Orlando shooting or a natural disaster like the flooding in West Virginia, we get completely wrapped up in the stories, the people and the emotions. We want …

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The business of negotiation

Randy Roth often tells his clients, “If your mouth is open around a vendor, there’s money flowing one way or the other, and it’s usually not towards you.”

Roth, managing partner of Corporate Contracts, bases …

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Suggest a Hashie award for Social Media Day

Thursday is Social Media Day, and Social Media Club Des Moines is sponsoring events this week and accepting nominations for Hashie awards until Thursday. The Hashies celebrate and recognize Iowa businesses, organizations and agencies that …

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McLellan: E-newsletters done right

Despite all the talk about digital tools like programmatic media buying and social media, the old newsletter is still a staple of many organizations’ marketing efforts. Rightly so; when done right, they’re incredibly effective and …

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Iowa Lottery introduces new logo

As it prepares to enter its fourth decade in business, the Iowa Lottery is introducing its fourth logo. The new logo maintains the shooting star that has been central to the lottery’s identity since its…
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Facebook bus to make stop in Altoona

Facebook’s Boost Your Business Bus will make a stop at Johnny’s Italian Steakhouse in Altoona on Tuesday to host a small-business seminar. The free seminar aims to teach local small-business owners how to optimize their …

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McLellan: Reinvent your category

This past week my daughter and I were in New York City and saw the play that is taking Broadway by storm — “Hamilton.” It was spectacular in every way imaginable, but it was also …

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McLellan: Coming in loud and clear

When I was a kid, I loved listening to the old-time radio shows that my parents grew up with. “The Shadow” was my favorite. I loved the storytelling, but I also loved the portability — …

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SURVEY: Marketing mistakes, remedies and trends

The Business Record is surveying marketing and public relations professionals for a future article in the Business Record.


Our goal is to put together a list of common mistakes that businesses make when it comes…
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McLellan: The implications are not tiny

Unless you’ve been under a rock for the past couple of years, you are aware of the tiny house movement that is taking the country by craze.

In case you’re one of the folks who …