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Sales and Marketing

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McLellan: Reinvent your category

This past week my daughter and I were in New York City and saw the play that is taking Broadway by storm — “Hamilton.” It was spectacular in every way imaginable, but it was also …

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McLellan: Coming in loud and clear

When I was a kid, I loved listening to the old-time radio shows that my parents grew up with. “The Shadow” was my favorite. I loved the storytelling, but I also loved the portability — …

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SURVEY: Marketing mistakes, remedies and trends

The Business Record is surveying marketing and public relations professionals for a future article in the Business Record.


Our goal is to put together a list of common mistakes that businesses make when it comes…
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McLellan: The implications are not tiny

Unless you’ve been under a rock for the past couple of years, you are aware of the tiny house movement that is taking the country by craze.

In case you’re one of the folks who …

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Two Rivers Marketing wins top honors at NOVA Awards

The Iowa Chapter of the American Marketing Association recently recognized some of Iowa’s best marketers at Spectrum: the 2016 NOVA Awards. Two Rivers Marketing took home top honors, winning Best of Show and the People’s …

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McLellan: Build your buying journey

One of the staples of marketing is the ability to understand how a human being goes from never having heard of you to actually buying something from you, time and time again. In simple terms, …

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Two Rivers Marketing co-founder joins Flynn Wright

Jeff White, who had been with Two Rivers Marketing since its founding in 2000, has joined the Flynn Wright advertising agency as vice president of business development and strategy. While at Two Rivers, White served …

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McLellan: Don’t cut yourself short

In a world where 140-character tweets, Facebook posts and USA Today-style graphics are the rage, it’s easy to assume that brevity is the key to great content creation. Add to that the reality that more …

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Flying Hippo lands at Market One

Flying Hippo Inc. has moved into the Market One building at 130 E. Third St. in Des Moines’ East Village, landing within a few city blocks from where the web design and marketing company was …

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McLellan: Silence kills

I had to call United’s 800-number the other day to change an existing ticket. At each step of modifying my ticket, the customer service rep would have to key in some data and then there …

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