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The Iowa Chapter of the American Marketing Association recently recognized some of Iowa’s best marketers at Spectrum: the 2016 NOVA Awards. Two Rivers Marketing took home top honors, winning Best of Show and the People’s …
One of the staples of marketing is the ability to understand how a human being goes from never having heard of you to actually buying something from you, time and time again. In simple terms, …
Jeff White, who had been with Two Rivers Marketing since its founding in 2000, has joined the Flynn Wright advertising agency as vice president of business development and strategy. While at Two Rivers, White served …
In a world where 140-character tweets, Facebook posts and USA Today-style graphics are the rage, it’s easy to assume that brevity is the key to great content creation. Add to that the reality that more …
Flying Hippo Inc. has moved into the Market One building at 130 E. Third St. in Des Moines’ East Village, landing within a few city blocks from where the web design and marketing company was …
I had to call United’s 800-number the other day to change an existing ticket. At each step of modifying my ticket, the customer service rep would have to key in some data and then there …
Three Greater Des Moines companies received Stevie Awards through the annual American Business Awards program. Prositions Inc. in Urbandale received a gold award for Corporate Social Responsibility Program of the Year. It also received Stevie …
In the wake of last couple columns, I’ve been receiving a lot of emails asking about this idea of how to define who your organization is, who you best serve and what you do for …
The American Advertising Federation of Des Moines had its annual Addy awards ceremony last weekend. To see the winners and their work, click here.…
Perry Wehrle, president of PAW Marketing Inc., a division of Des Moines-based Straub Corp., has been selected to serve as one of 11 board members overseeing Promotional Products Association International. Wehrle was elected to serve …
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