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In the wake of last couple columns, I’ve been receiving a lot of emails asking about this idea of how to define who your organization is, who you best serve and what you do for …
The American Advertising Federation of Des Moines had its annual Addy awards ceremony last weekend. To see the winners and their work, click here.…
Perry Wehrle, president of PAW Marketing Inc., a division of Des Moines-based Straub Corp., has been selected to serve as one of 11 board members overseeing Promotional Products Association International. Wehrle was elected to serve …
Last week, we explored how critical it is for businesses to have a clear idea of who they are and what they’re all about. My worry is that few owners have ever taken the time …
It’s vital to all businesses that they have a clear idea of who they are and what they’re all about. Few owners have taken the time to distill it down or made the effort to …
One of the most underutilized social networks, from a business and marketing perspective, is LinkedIn. Despite boasting over 396 million users, the truth is that most of the users have no idea what to do …
In last week’s column, we started to identify some key financial metrics that you need to have a handle on as you plan for the upcoming year in a smart way. If you did the …
We wanted to change things up a bit this year in our economic forecast issue. Typically, we have our staff talk to a few economists and put together a summary story that tries to give …
So, what indicators out there are keeping our industry experts and economists sleeping with one eye open? We wanted to hear what they are watching in 2016 and beyond. Here are 13 threats to the …
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