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Sales and Marketing

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McLellan: Realistic business development

In last week’s column, we started to identify some key financial metrics that you need to have a handle on as you plan for the upcoming year in a smart way. If you did the …

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2016 Economic Forecast

We wanted to change things up a bit this year in our economic forecast issue. Typically, we have our staff talk to a few economists and put together a summary story that tries to give …

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2016 Economic Forecast: Threats

So, what indicators out there are keeping our industry experts and economists sleeping with one eye open? We wanted to hear what they are watching in 2016 and beyond. Here are 13 threats to the …

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2016 Economic Forecast: Leader forecast

This is the fifth year we’ve asked the same question to the same audience, and although it’s an unscientific survey, one clear trend emerges from it: Hesitant optimism over the past four years has certainly …

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2016 Economic Forecast: Survey responses

We asked: What will the impact be of the economy on your particular industry?

Culture
Improve dramatically

Economic development is only possible on a large scale if we invest in quality of life in order to …

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McLellen: How much do you need?

By now, it’s occurred to you that the holidays are not coming back, it isn’t getting warmer anytime soon and you’d better get at it. It’s about this time every year that businesses really get …

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Gitomer: Could you repeat that?

How do you listen? That’s both a question and an enigma. Listening is one of the BIG THREE in selling, the other two are asking (engaging), and being friendly.

If you ask most salespeople, they …

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Event Feb. 5: 2016 AMA Iowa Experience

The American Marketing Association (AMA) Iowa will be hosting an experience event Feb. 5 from 8 a.m. to 4:25 p.m. at the Hilton Garden Inn, 8600 Northpark Drive in Johnston. At this event, you will …

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Meredith Digital, Nielsen form analytic alliance

Meredith Digital today announced an analytic alliance with Nielsen Holdings PLC to offer a new level of insight into the effectiveness of native digital advertising campaigns on Allrecipes.com and other Meredith Corp. digital properties. With …

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Des Moines Performing Arts hires new communications, marketing managers

  Jonathan Brendemuehl

Des Moines Performing Arts has hired Jonathan Brendemuehl as communications manager and Carina Woodward as marketing manager. Brendemuehl, a 2013 Forty Under 40 honoree, joines DMPA from Bankers Trust Co., where he served as …