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A survey conducted by a big benefits management company asked 365 CEOs and sales management executives, “What are the three key factors that separate high-performing sales professionals from moderate- to low-performing sales professionals?”
Both CEOs …
Learn the 10 top tools to include in your organization’s marketing tool belt by attending the NAWBO Iowa’s December luncheon Thursday, Dec. 17. Kris Winter, “Queen of Everything Marketing” with M2K Marketing Group, will discuss …
Humbug. Salespeople hate holidays.
Holidays are an excuse for decision-makers to put buying decisions on hold. But the worst is the Christmas to New Year’s Day period. “Call me back after the holidays” and …
I recently spent some time at Walt Disney World and observed how brilliantly the resort removes barriers for its guests.
There’s a free Disney shuttle from the Orlando airport to any Disney hotel and back …
Iowa State University’s Center for Industrial Research and Service will offer a free webinar on Internet marketing strategies at 1 p.m. Dec. 15. The session will cover the basics of search engine optimization and special …
Creating a brand for Ames is essential if the city wishes to attract young adults to live there, representatives of ZLR Ignition, a branding firm from Des Moines, told members of the Ames City Council …
In last week’s column, we explored the idea of how smart businesses recognize that gratitude isn’t just a worthy emotion, it’s smart marketing.
Everyone wants to be appreciated and today, when businesses must compete for …
Here is a question I’ve received more than a hundred times in one form or another: How do I make a (better) name for myself?
Here is the premise, the definition and the answer: In …
I believe that gratitude is a brilliant marketing strategy. I’m astonished at how many businesses give their customers the distinct impression that they’re a little put out by having to sell them something.
You’ve felt …
As the commercialism of Thanksgiving fades into the commercialism of Christmas (or whatever one is allowed to call it these days), several thoughts have occurred to me that will impact you as a person and …
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