Sales and Marketing

My mother never went to Europe.

She talked about it, dreamed about it — even opened a travel agency at age 55. Never got there. She died 15 years later, never achieving the goal. Oh, …

2015 is one for the history books at this point. The next two weeks will be a blur of last-minute sales, many of your employees taking extra time off to burn through their vacation time …

A survey conducted by a big benefits management company asked 365 CEOs and sales management executives, “What are the three key factors that separate high-performing sales professionals from moderate- to low-performing sales professionals?”

Both CEOs …

Humbug. Salespeople hate holidays. 

Holidays are an excuse for decision-makers to put buying decisions on hold. But the worst   is the Christmas to New Year’s Day period. “Call me back after the holidays” and …

I recently spent some time at Walt Disney World and observed how brilliantly the resort removes barriers for its guests.

There’s a free Disney shuttle from the Orlando airport to any Disney hotel and back …

In last week’s column, we explored the idea of how smart businesses recognize that gratitude isn’t just a worthy emotion, it’s smart marketing. 

Everyone wants to be appreciated and today, when businesses must compete for …

Here is a question I’ve received more than a hundred times in one form or another: How do I make a (better) name for myself?

Here is the premise, the definition and the answer: In …