Sales and Marketing

In last week’s column, we explored the idea of how smart businesses recognize that gratitude isn’t just a worthy emotion, it’s smart marketing. 

Everyone wants to be appreciated and today, when businesses must compete for …

Here is a question I’ve received more than a hundred times in one form or another: How do I make a (better) name for myself?

Here is the premise, the definition and the answer: In …

I believe that gratitude is a brilliant marketing strategy. I’m astonished at how many businesses give their customers the distinct impression that they’re a little put out by having to sell them something.

You’ve felt …

As the commercialism of Thanksgiving fades into the commercialism of Christmas (or whatever one is allowed to call it these days), several thoughts have occurred to me that will impact you as a person and …

Social media has changed the way we learn about, share and react to big events — good or bad. We rush to it to celebrate, but we also rush to it when the world is …

You can say anything you want about Amazon.com Inc., but you cannot doubt the power and the depth of its brand.

The company owns way more than its name in the marketplace. The brand name …

For the last couple of weeks, we’ve been exploring the seismic shift caused in marketing that is being brought about by mobile technology and the new consumer attitude of “I want what I want when …

Got a company mission statement? “Yes, Jeffrey, we do.” Really? Can you recite two words of it? “Uh, no.”

How come?  Dude, it’s your MISSION. It’s what is supposed to drive you into the sale …