Sales and Marketing

I believe that gratitude is a brilliant marketing strategy. I’m astonished at how many businesses give their customers the distinct impression that they’re a little put out by having to sell them something.

You’ve felt …

As the commercialism of Thanksgiving fades into the commercialism of Christmas (or whatever one is allowed to call it these days), several thoughts have occurred to me that will impact you as a person and …

Social media has changed the way we learn about, share and react to big events — good or bad. We rush to it to celebrate, but we also rush to it when the world is …

You can say anything you want about Amazon.com Inc., but you cannot doubt the power and the depth of its brand.

The company owns way more than its name in the marketplace. The brand name …

For the last couple of weeks, we’ve been exploring the seismic shift caused in marketing that is being brought about by mobile technology and the new consumer attitude of “I want what I want when …

Got a company mission statement? “Yes, Jeffrey, we do.” Really? Can you recite two words of it? “Uh, no.”

How come?  Dude, it’s your MISSION. It’s what is supposed to drive you into the sale …

Last week, we talked about these facts in terms of mobile technology in our world today:

• Ninety-five percent of all text messages are read within 90 seconds of receipt.
• Sixty-five percent of all …

What is the importance of attitude?

Every person, you included, wants to achieve more, earn more, find happiness, be successful and be fulfilled. At the root of all these elements is attitude. Positive attitude. Your …

The truth is, we live in a permanent technological revolution.  Remember when you didn’t have a cell phone because no one did? Some of you may be too young to remember that, but the majority …

Everyone wants to hire the BEST person for the job. I do too.

Here’s a concept: Hire an athlete. It may help you as an employer make the right choice, or at least a better …