Sales and Marketing

How do you make a sales presentation?

No I don’t mean warm up, probe, present, overcome objections, close. I mean, what’s the big picture of your sales presentation? What’s the content of your sales presentation? …

One of the most famous quotes about advertising is from a merchant named John Wanamaker and he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”…

How do you picture yourself?

Pretty powerful question when you think about it. Some of you are thinking handsome or pretty, some overweight or average, some successful or struggling. Some pictures are happy, some are …

Over the years, McLellan Marketing Group has been part of the community teams that launched both Make-A-Wish Iowa’s Jolly Holiday Lights and Youth Emergency Shelter & Services of Iowa’s Duck Derby. Those events have both …

I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something, tell them to go away …

Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the ninth step towards riches: Power of the Master Mind. The idea of a Master Mind group was created, put …

Many companies are trying to “manage” the onslaught of changes brought about by today’s digital trends by creating a department to deal with all of the new technologies, social networks, web trends, marketing automation and …

“Jeffrey, what’s the BEST way to make a sale?”

When I’m asked this question (I’m asked it all the time), what the salesperson’s really asking is, “What’s the EASIEST way to make a sale?”

EASY …