h digitalfootprint web 728x90

Sales and Marketing

26474

McLellan: Creating a memorable event

Over the years, McLellan Marketing Group has been part of the community teams that launched both Make-A-Wish Iowa’s Jolly Holiday Lights and Youth Emergency Shelter & Services of Iowa’s Duck Derby. Those events have both …

26462

McLellan: Know more to sell more

I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something, tell them to go away …

DSC 6869

A Closer Look: Eileen Wixted

Public relations professional Eileen Wixted is marking her 25th anniversary of helping to craft messaging for nuclear plants, agricultural organizations and hospitals. 

Sometimes she gets the call for help after a crisis. Increasingly, she’s also …

26444

Gitomer: Your missing power: Master Mind

Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the ninth step towards riches: Power of the Master Mind. The idea of a Master Mind group was created, put …

26445

McLellan: Digital isn’t a department

Many companies are trying to “manage” the onslaught of changes brought about by today’s digital trends by creating a department to deal with all of the new technologies, social networks, web trends, marketing automation and …

26424

Gitomer: How’s your sales ability?

“Jeffrey, what’s the BEST way to make a sale?”

When I’m asked this question (I’m asked it all the time), what the salesperson’s really asking is, “What’s the EASIEST way to make a sale?”

EASY …

26425

McLellan: Creating your content machine

Last week’s column talked about some of the preliminary steps in creating a successful content strategy. They were:

1. Identifying the business outcomes/goals for the strategy;

2. Knowing who you are targeting and what would …

DSC 6869

AIGA Iowa continues summer luncheon series for designers

Area designers and graphic artists interested in learning more about the business side of design can attend AIGA Iowa’s next leg of its summer luncheon series, Nuts & Bolts. The series is geared toward designers …

26409

Gitomer: Value – the king of sales

Value is perhaps the most illusive concept in sales.

Everyone will tell you how important it is; very few can tell you what it is. I’ve already gone on ad nauseam about my distaste for …

26410

McLellan: Making content part of the process

Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy. Truth be told, this is nothing new. There’s …

rebuildingtogether brd 070125 300x250