Sales and Marketing

Over the years, McLellan Marketing Group has been part of the community teams that launched both Make-A-Wish Iowa’s Jolly Holiday Lights and Youth Emergency Shelter & Services of Iowa’s Duck Derby. Those events have both …

I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something, tell them to go away …

Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the ninth step towards riches: Power of the Master Mind. The idea of a Master Mind group was created, put …

Many companies are trying to “manage” the onslaught of changes brought about by today’s digital trends by creating a department to deal with all of the new technologies, social networks, web trends, marketing automation and …

“Jeffrey, what’s the BEST way to make a sale?”

When I’m asked this question (I’m asked it all the time), what the salesperson’s really asking is, “What’s the EASIEST way to make a sale?”

EASY …

Last week’s column talked about some of the preliminary steps in creating a successful content strategy. They were:

1. Identifying the business outcomes/goals for the strategy;

2. Knowing who you are targeting and what would …

Value is perhaps the most illusive concept in sales.

Everyone will tell you how important it is; very few can tell you what it is. I’ve already gone on ad nauseam about my distaste for …

Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy. Truth be told, this is nothing new. There’s …