Sales and Marketing

Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the ninth step towards riches: Power of the Master Mind. The idea of a Master Mind group was created, put …

Many companies are trying to “manage” the onslaught of changes brought about by today’s digital trends by creating a department to deal with all of the new technologies, social networks, web trends, marketing automation and …

“Jeffrey, what’s the BEST way to make a sale?”

When I’m asked this question (I’m asked it all the time), what the salesperson’s really asking is, “What’s the EASIEST way to make a sale?”

EASY …

Last week’s column talked about some of the preliminary steps in creating a successful content strategy. They were:

1. Identifying the business outcomes/goals for the strategy;

2. Knowing who you are targeting and what would …

Value is perhaps the most illusive concept in sales.

Everyone will tell you how important it is; very few can tell you what it is. I’ve already gone on ad nauseam about my distaste for …

Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy. Truth be told, this is nothing new. There’s …

After working eight years for the biggest event in the state of Iowa, Megan Grandgeorge is shifting gears — and locations — for a new role as director of marketing and public relations at Variety …

I don’t know anyone who feels as though there are enough hours in the day. Whether you want more time to spend with your family, to chase a new business opportunity or to pursue that …