Sales and Marketing

I’m spending some time in Europe with my daughter celebrating her college graduation and even though I’m on vacation, I can’t help but see things through a marketing lens.

Right now, we’re in Madrid, Spain …

The prospect tells you, “I only need one more approval and the order is yours.”

For joy, for joy – the order is mine! Uh, uh, uh – don’t celebrate too soon. The one last …

I can’t guess how many times the word trust has appeared in this column over the past ten years. We’ve talked about the importance of know • like • trust model, we’ve discussed the connection …

What is engagement?

Better stated, how can you engage other people to become interested in you and your product or service? Dale Carnegie (How to Win Friends and Influence People) says by becoming interested in …

Marketing automation is one of those buzzwords that is being bandied around quite a bit lately, so I thought it was time to define it and help you determine if it makes sense for your …

I define attitude as, “The way you dedicate yourself to the way you think.” Thinking negative or thinking positive is a choice and a process. Negative is (unfortunately) an instinctive process. Positive is a learned …

When I think of this May/June season, I can’t help but think of it as the season of transitions. Seeds evolve into plants, kids graduate from high school and college, and many single people choose …

Got attitude? “YES!” You all scream. 

A positive one? “YES!” You all scream.

Wanna bet? 

I’ll bet every one of you “thinks” you have a positive attitude, and the same amount of you have NEVER …

Millions of people tuned in to watch the Mayweather versus Pacquiao fight last Saturday and after the fight the consensus was that the wrong guy won.

Yes, there were all kinds of complaints about how …