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Sales and Marketing

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McLellan: Are your customers in transition?

When I think of this May/June season, I can’t help but think of it as the season of transitions. Seeds evolve into plants, kids graduate from high school and college, and many single people choose …

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Gitomer: First step: Attitude awareness

Got attitude? “YES!” You all scream. 

A positive one? “YES!” You all scream.

Wanna bet? 

I’ll bet every one of you “thinks” you have a positive attitude, and the same amount of you have NEVER …

26143

McLellan: Being a nice guy matters

Millions of people tuned in to watch the Mayweather versus Pacquiao fight last Saturday and after the fight the consensus was that the wrong guy won.

Yes, there were all kinds of complaints about how …

26149

A Closer Look: Susan Haider

Susan Haider begin working in March for UnityPoint Health in the newly created position of vice president of marketing and communications. A native of Cleveland, Ohio, Haider was selected following a nationwide search. In her …

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DMACC Foundation extends entrepreneurship contest deadline

The Des Moines Area Community College Foundation has extended the deadline for the first round of the DMACC Foundation Entrepreneurship Competition to May 29. The competition is open to DMACC students and alumni who live in Iowa …

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Tauscheck named Partnership’s new chief communications officer

The Greater Des Moines Partnership announced today that Tiffany Tauscheck will become the organization’s new chief communications officer.

 

Tauscheck comes to the Partnership from her current role as vice president of marketing and development …

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Gitomer: Is it a lead or a referral?

Having attended several networking events lately, I have heard the terms “lead” and “referral” bantered around.

Which would you rather have? Referrals, of course. It’s the personal power of a sales lead. A recommendation, not …

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McLellan: Are you a commodity?

One of the first questions we ask a new client is “how are you different?”  We usually hear things like:

1. Our people are better

2. Our products/services are better

But rarely do we hear …

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University Research

University Research Overview:

Every day, the professors and researchers at Iowa’s colleges and universities go to work on a series of projects and research efforts. Their work often gains high-praise within the educational community and …

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Gitomer: When customers go silent

Jeffrey, I have some sales situations I can’t get past, and maybe you can help. I’m an insurance agent. I read your stuff – OK, I’m a fan. I’ve been getting blown off or stalled …