AABP EP Awards 728x90

Sales and Marketing

26149

A Closer Look: Susan Haider

Susan Haider begin working in March for UnityPoint Health in the newly created position of vice president of marketing and communications. A native of Cleveland, Ohio, Haider was selected following a nationwide search. In her …

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DMACC Foundation extends entrepreneurship contest deadline

The Des Moines Area Community College Foundation has extended the deadline for the first round of the DMACC Foundation Entrepreneurship Competition to May 29. The competition is open to DMACC students and alumni who live in Iowa …

26138

Tauscheck named Partnership’s new chief communications officer

The Greater Des Moines Partnership announced today that Tiffany Tauscheck will become the organization’s new chief communications officer.

 

Tauscheck comes to the Partnership from her current role as vice president of marketing and development …

26104

Gitomer: Is it a lead or a referral?

Having attended several networking events lately, I have heard the terms “lead” and “referral” bantered around.

Which would you rather have? Referrals, of course. It’s the personal power of a sales lead. A recommendation, not …

26106

McLellan: Are you a commodity?

One of the first questions we ask a new client is “how are you different?”  We usually hear things like:

1. Our people are better

2. Our products/services are better

But rarely do we hear …

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University Research

University Research Overview:

Every day, the professors and researchers at Iowa’s colleges and universities go to work on a series of projects and research efforts. Their work often gains high-praise within the educational community and …

26084

Gitomer: When customers go silent

Jeffrey, I have some sales situations I can’t get past, and maybe you can help. I’m an insurance agent. I read your stuff – OK, I’m a fan. I’ve been getting blown off or stalled …

26086

McLellan: Transparency leads to trust

I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was opening on …

26065

Gitomer: A Twitter sales perspective

Josh Coffy is a world-class Twitter expert.

His social media consulting service has gained hundreds of his clients thousands of (legitimate) followers. And their followings grow organically every day.

Josh spent four days attending and …

26067

McLellan: Take a stand with your brand

My idea of a great shampoo is the bottle that’s on sale for $1. But this past weekend, I spent $6 for a bottle of Dove for Men+ Care. Why the big splurge?  It had …