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How do you respond to your customers’ words and barriers?
The answer is: CAREFULLY, TRUTHFULLY and with AUTHORITY.
Whether it’s a bold statement in response to a challenge, or it’s a promise you make in …
The Des Moines Social Media Club has organized an event for businesses interested in learning how to best engage women through social media channels. The event, scheduled Feb. 3 from 5:30 to 7 p.m., will …
What are your social goals this year?
No, not who are you taking to the dance on Saturday night. What are your intentions to create more online social involvement that leads to attraction, engagement and …
As I was listening to one of my favorite playlists today, I was struck by how emotional music can be. A certain melody or specific song has an amazing ability to trigger our emotions in …
New Year’s resolutions are a pain. Lose 20 pounds. Eat better. Get in shape. Join the gym. Run three miles a day. Stop smoking. Stop drinking. Stop (fill in the blank).
NONE of those things …
If there’s one marketing tactic that we execute for clients that always yields incredible results, it’s when we secret-shop their operation. Without exception, a secret-shopping program will:
• Provide insights that surprise you (good and …
Happy New Year! Or is it?
People wish it to you, to me, all the time.
So how happy are you right now? Really?
What’s your plan to be happy this year? Or are you …
And action!
It seems simple on the surface. You sell something awesome that people really need and want. In theory, all you should have to do is let them know you’re open to selling it …
All outside salespeople have “windshield time” – the time you spend behind the wheel, or in some form of transportation, going to and from appointments.
Windshield time is a critical time both for the anticipation …
All businesses say they are focused on their customers. What many of them really mean is that they’re focused on the customers’ wallets. Their strategies are about selling more, not helping more.
Want to stand …
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