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It seems simple on the surface. You sell something awesome that people really need and want. In theory, all you should have to do is let them know you’re open to selling it …
All outside salespeople have “windshield time” – the time you spend behind the wheel, or in some form of transportation, going to and from appointments.
Windshield time is a critical time both for the anticipation …
All businesses say they are focused on their customers. What many of them really mean is that they’re focused on the customers’ wallets. Their strategies are about selling more, not helping more.
Want to stand …
The American Advertising Federation of Des Moines is accepting nominations until 5 p.m. tomorrow for its Rookie of the Year, Ad Pro of the Year and Silver Medalist awards.
Nominees will be voted on between …
Analysts speculated in a Bloomberg News article Wednesday that Gannett Co. Inc., which owns 82 U.S. daily newspapers, including The Des Moines Register, may spin off its print properties to improve profitability through its TV …
Omaha-based Center Sphere LLC has launched a new division in Urbandale. Partnering with the Urbandale Chamber of Commerce, Center Sphere — a referral networking business — has spent the past four years helping businesses grow …
Last week, I wrote about my four words on achievement. They were ADVISOR, DIGITAL, POWER and TIME. This week, it’s four words about improvement.
Improvement means GET BETTER at what you’re already doing. If you’re …
According to Wikipedia, “a podcast is a collection of digital media files distributed over the Internet using syndication feeds for playback on portable media players and personal computers.”
Here’s my definition: A podcast is an …
Christina Moffatt, founder of Crème Cupcake, will discuss how small businesses can tackle social media at a Social Media Club of Des Moines event on Jan. 23. Moffatt started her business three years ago and …
Last week, we explored the first five of the 10 trends outlined in global advertising agency JWT’s annual Trend Report, and I’d like to wrap up the last five in this week’s column.
This annual …
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