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Sales and Marketing

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McLellan: Are you ready to podcast?

According to Wikipedia, “a podcast is a collection of digital media files distributed over the Internet using syndication feeds for playback on portable media players and personal computers.”

Here’s my definition: A podcast is an …

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Crème founder to talk about social media presence

Christina Moffatt, founder of Crème Cupcake, will discuss how small businesses can tackle social media at a Social Media Club of Des Moines event on Jan. 23. Moffatt started her business three years ago and …

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McLellan: More 2014 marketing trends

Last week, we explored the first five of the 10 trends outlined in global advertising agency JWT’s annual Trend Report, and I’d like to wrap up the last five in this week’s column. 

This annual …

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Gitomer: Plan your year with 4 words

Post words. Achieve big. Build success. Day by day.

Last year, I posted four words on my bathroom mirror: FINISH­-WRITE-SHAPE and YES. My results? 
• I finished “Jeffrey Gitomer’s 21.5 Unbreakable Laws of Selling.” 
• …

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Raylee Melton to lead class on social media for career advancement

Raylee Melton, founder of social media firm Moth Media, will lead a four-part series on “Advancing Your Career With Social Media” at the Goodwill Career Connections Center starting next week.

Topics will include do’s and …

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McLellan: What will 2014 bring?

In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the new year rolls in and the predictions freely flow.

One …

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Gitomer: Out with old ways of selling?

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Mclellan: Include employees in branding

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Meredith earnings up in 2nd quarter

Meredith Corporation today reported fiscal 2013 second quarter net earnings of $35.6 million, or 79 cents per share.

That is up from $31.6 million, or 70 cents per share, in the same period of 2011. …

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MCLELLAN: Make it bite-sized

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