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Colorfx , a print and multichannel marketing firm based in Urbandale, has purchased Capitol City Graphics, a Des Moines-based printing company with a 26-year history of customer service and customer loyalty, Colorfx President Joe Troen …
The American Marketing Association Iowa chapter will host Steve Keller, CEO of iV Group of Nashville, who will speak on the art of audio branding.
Keller and iV Group work with Nike, Coca Cola, McDonald’s …
All too often, I see businesses advertising their wares, but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not …
Will businesses become more LinkedIn?
Keep an eye on the changes happening on the website LinkedIn in 2013, said Josh Fleming, interactive marketing director at Lessing-Flynn Advertising Co.
One notable change is that LinkedIn’s premium …
Trilix Marketing Group Inc., a Johnston-based marketing and advertising agency, won Clear Channel’s 2012 Outy Award with a campaign that will utilize Twitter hashtags on digital billboards around the city.
Several “trends” will be displayed …
Growing business interest in Pinterest
Pinterest, a photo-sharing social media website co-founded by West Des Moines native Ben Silbermann, was one of the biggest success stories in social media this year.
The Business Record asked …
“What are you doing New Year’s Eve?” That is one of the most asked questions on the planet the week before we ring in the new year. And people (you included) will go on ad …
As we wind down 2012, I’m also winding down our look at some of the trends we all need to be mindful of in 2013. This last one will probably hit a little close to …
The National Association of Women Business Owners (NAWBO) Central Iowa chapter will present a luncheon seminar, “Five Steps to Better Self Promotion,” on Jan. 10. Sally Cooper Smith, owner of Cooper Smith Design & Photography, …
It seems society is loosening up. The Internet, music, movies, book titles, TV and texting have created an “openness revolution” not matched since the ’60s.
The recent explosion in popularity (and sales) of the “Fifty …
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