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Sales and Marketing

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MCLELLAN: Are you feeling a little stressed?

As we wind down 2012, I’m also winding down our look at some of the trends we all need to be mindful of in 2013. This last one will probably hit a little close to …

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NAWBO to host marketing seminar

The National Association of Women Business Owners (NAWBO) Central Iowa chapter will present a luncheon seminar, “Five Steps to Better Self Promotion,” on Jan. 10. Sally Cooper Smith, owner of Cooper Smith Design & Photography, …

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GITOMER: Fifty Shades of Sales

It seems society is loosening up. The Internet, music, movies, book titles, TV and texting have created an “openness revolution” not matched since the ’60s.

The recent explosion in popularity (and sales) of the “Fifty …

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MCLELLAN: Your power-packed phone

In continuing our look at trends that will have significant impact on your business in 2013, it’s hard to argue with the influence of mobile technology. More than a billion smartphones are in use worldwide, …

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A Closer Look: Kate Banasiak

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GITOMER: Zig Ziglar: passing of an icon

Zig Ziglar, the iconic motivational speaker of our time, passed away Nov. 28. In his honor, I am updating and annotating an article I wrote in 1992 after I had the privilege to meet him …

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McLellan: Use data to tailor offerings

For the next few columns as we wind down 2012, I want to examine some trends that should be on everyone’s radar screen as we enter 2013. As with all trends, some of these are …

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Friday is final day to submit ADDY nominations

Tomorrow is the final day to submit entries for the American Advertising Federation of Des Moines’ 2013 ADDY Awards.

Submissions should be dropped off between the hours of 12:30 and 5:30 p.m. on Friday at …

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Wellmark debuts ‘Promises Matter’ ad campaign

Wellmark Blue Cross and Blue Shield recently launched a new advertising campaign, “Promises Matter.”

The new ads are the first to be rolled out by Minneapolis advertising agency Campbell Mithun since Wellmark hired the agency …

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Flynn Wright gets contract to name research corridor

The Des Moines area visioning group Capital Crossroads has hired  Flynn Wright to name the area between Des Moines and Ames that officials hope will become Central Iowa’s version of Research Triangle or Silicon Valley, DesMoinesRegister.com …