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Sales and Marketing

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MCLELLAN: Your power-packed phone

In continuing our look at trends that will have significant impact on your business in 2013, it’s hard to argue with the influence of mobile technology. More than a billion smartphones are in use worldwide, …

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A Closer Look: Kate Banasiak

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GITOMER: Zig Ziglar: passing of an icon

Zig Ziglar, the iconic motivational speaker of our time, passed away Nov. 28. In his honor, I am updating and annotating an article I wrote in 1992 after I had the privilege to meet him …

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McLellan: Use data to tailor offerings

For the next few columns as we wind down 2012, I want to examine some trends that should be on everyone’s radar screen as we enter 2013. As with all trends, some of these are …

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Friday is final day to submit ADDY nominations

Tomorrow is the final day to submit entries for the American Advertising Federation of Des Moines’ 2013 ADDY Awards.

Submissions should be dropped off between the hours of 12:30 and 5:30 p.m. on Friday at …

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Wellmark debuts ‘Promises Matter’ ad campaign

Wellmark Blue Cross and Blue Shield recently launched a new advertising campaign, “Promises Matter.”

The new ads are the first to be rolled out by Minneapolis advertising agency Campbell Mithun since Wellmark hired the agency …

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Flynn Wright gets contract to name research corridor

The Des Moines area visioning group Capital Crossroads has hired  Flynn Wright to name the area between Des Moines and Ames that officials hope will become Central Iowa’s version of Research Triangle or Silicon Valley, DesMoinesRegister.com …

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Tribune Co. preparing to sell newspaper assets

Tribune Co., the bankrupt owner of the Chicago Tribune, Los Angeles Times and six other daily newspapers, is interviewing bankers about selling its papers, according to two people with knowledge of the matter, Bloomberg reported. …

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Blog of the Day: VIDEO: Measuring Clicks or Counting Dollars?

Lessing-Flynn Advertising Co. shares this tongue-in-cheek video that pokes fun at how important measuring clicks has become for some clients when determining the effectiveness of a marketing initiative.  Watch the video here.…
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GITOMER: Quit cold calling; get a sales life

“That’s all I can stands. I can’t stands no more!” When Popeye the Sailor says that, a can of spinach appears out of nowhere, he pops it open, and downs it to gain amazing strength. …