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Sales and Marketing

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2013 Year in Preview: Sales & Marketing

Will businesses become more LinkedIn?

Keep an eye on the changes happening on the website LinkedIn in 2013, said Josh Fleming, interactive marketing director at Lessing-Flynn Advertising Co.

One notable change is that LinkedIn’s premium …

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Trilix wins Clear Channel contest

Trilix Marketing Group Inc., a Johnston-based marketing and advertising agency, won Clear Channel’s 2012 Outy Award with a campaign that will utilize Twitter hashtags on digital billboards around the city.

Several “trends” will be displayed …

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2012 in Review: Sales & Marketing

Growing business interest in Pinterest

Pinterest, a photo-sharing social media website co-founded by West Des Moines native Ben Silbermann, was one of the biggest success stories in social media this year.

The Business Record asked …

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GITOMER: Look beyond New Year’s Eve

“What are you doing New Year’s Eve?” That is one of the most asked questions on the planet the week before we ring in the new year. And people (you included) will go on ad …

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MCLELLAN: Are you feeling a little stressed?

As we wind down 2012, I’m also winding down our look at some of the trends we all need to be mindful of in 2013. This last one will probably hit a little close to …

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NAWBO to host marketing seminar

The National Association of Women Business Owners (NAWBO) Central Iowa chapter will present a luncheon seminar, “Five Steps to Better Self Promotion,” on Jan. 10. Sally Cooper Smith, owner of Cooper Smith Design & Photography, …

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GITOMER: Fifty Shades of Sales

It seems society is loosening up. The Internet, music, movies, book titles, TV and texting have created an “openness revolution” not matched since the ’60s.

The recent explosion in popularity (and sales) of the “Fifty …

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MCLELLAN: Your power-packed phone

In continuing our look at trends that will have significant impact on your business in 2013, it’s hard to argue with the influence of mobile technology. More than a billion smartphones are in use worldwide, …

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A Closer Look: Kate Banasiak

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GITOMER: Zig Ziglar: passing of an icon

Zig Ziglar, the iconic motivational speaker of our time, passed away Nov. 28. In his honor, I am updating and annotating an article I wrote in 1992 after I had the privilege to meet him …

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