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Sales and Marketing

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Tribune Co. preparing to sell newspaper assets

Tribune Co., the bankrupt owner of the Chicago Tribune, Los Angeles Times and six other daily newspapers, is interviewing bankers about selling its papers, according to two people with knowledge of the matter, Bloomberg reported. …

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Blog of the Day: VIDEO: Measuring Clicks or Counting Dollars?

Lessing-Flynn Advertising Co. shares this tongue-in-cheek video that pokes fun at how important measuring clicks has become for some clients when determining the effectiveness of a marketing initiative.  Watch the video here.…
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GITOMER: Quit cold calling; get a sales life

“That’s all I can stands. I can’t stands no more!” When Popeye the Sailor says that, a can of spinach appears out of nowhere, he pops it open, and downs it to gain amazing strength. …

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MCLELLAN: Ready for takeoff?

I fly quite a bit and I am always fascinated to watch the flight crew as they ready for takeoff. Sure, there’s a lot of “hi there” and “welcome aboards,” but there’s also plenty of …

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A fresh batch of ideas

No matter how you slice it, technology has changed the world of marketing in the past 10 years.

Businesses have more opportunities to own their media, but they also must overcome more obstacles to make …

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GITOMER: More sales dilemmas solved

I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Here are a few that may relate to your job, your life and, most important, your sales thought …

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McLellan: No one cares how old you are

We recently bought an ad for a client, and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told …

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AMA Iowa says let the spirits be with you

AMA Iowa is hosting two events that will celebrate the repeal of Prohibition on Dec. 5, 1933, by focusing on local spirits. The marketing group’s monthly luncheon will feature Ryan Burchett of Mississippi River Distilling …

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GITOMER: The most misused word in sales

The most misused word in sales will surprise you. It’s “value.”

Value is a misguided, misused, maligned word, whose meaning has gone dormant. It is used without meaning, understanding and implication. It’s bantered about in …

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MCLELLAN: Give the gift of gratitude

So many aspects of owning or running a business are difficult.

• It’s tough to hire the right employees.

• It’s a challenge to create a work environment that encourages your team to routinely go …