Sales and Marketing

I fly quite a bit and I am always fascinated to watch the flight crew as they ready for takeoff. Sure, there’s a lot of “hi there” and “welcome aboards,” but there’s also plenty of …

No matter how you slice it, technology has changed the world of marketing in the past 10 years.

Businesses have more opportunities to own their media, but they also must overcome more obstacles to make …

I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Here are a few that may relate to your job, your life and, most important, your sales thought …

We recently bought an ad for a client, and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told …

The most misused word in sales will surprise you. It’s “value.”

Value is a misguided, misused, maligned word, whose meaning has gone dormant. It is used without meaning, understanding and implication. It’s bantered about in …

So many aspects of owning or running a business are difficult.

• It’s tough to hire the right employees.

• It’s a challenge to create a work environment that encourages your team to routinely go …

I’m angry about the (mis)information offered by “experts” about referrals.

I’m not angry because the majority of their information is totally off base and bogus. I’m angry because you might believe it, take it to …

Is there a science to Facebook engagement?

According to a recent study sponsored by American Express Co.’s Open Forum, the answer is yes.

Here are some of the findings from that report:

• Facebook fan …