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As a collector of sports memorabilia, I’m on a bunch of mailing lists. Most of the offers I get are for items I can buy almost anywhere – except for the offers from Steiner Sports.…
Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short.
Marketers clearly believe …
The American Advertising Federation of Des Moines will host Doug Healy, senior manager of consumer insights and strategy at the Quaker Foods division of PepsiCo Inc.
He will talk about the role of research in …
The American Advertising Federation (AAF) of Des Moines will host a networking event for members to interact with college students on Friday. The event will take place from 5 to 7 p.m. at Exile Brewing, …
The Mid Iowa Small Business Development Center in West Des Moines is hosting a one-hour workshop, “How to Drive Traffic to Your Website,” on Nov. 15 at 9:30 a.m. Among the topics to be presented …
President Barack Obama and his Republican challenger, Mitt Romney, have adopted an online advertising tactic referred to as brand hijacking that companies have used for years to market wares to Web users searching for information …
When Jim Rohn said, “All the information you need to succeed already exists; the problem is you haven’t exposed yourself to it,” it was one of the most challenging and eye-opening statements I had ever …
If your company is involved in social media, one of the things you worry about is whether you’re sharing in the best way. You want to maximize your company’s exposure, but choosing the best social …
The Iowa chapter of the American Marketing Association (AMA Iowa) recently received one of the national organization’s highest professional chapter excellence awards. AMA Iowa was awarded 2011-12 Chapter of the Year first runner-up for overall …
Decisions – either by you, your co-workers, your boss, your family members or your customers – drive your success, your lifestyle and your attitude.
As you’re contemplating what to do, or how to decide, there …
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