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Sigler Cos., a Des Moines-based marketing group, has hired Troy Wells as its chief financial officer. Wells spent 20 years at Meredith as controller of the National Media Group and in various financial and accounting …
I’m angry about the (mis)information offered by “experts” about referrals.
I’m not angry because the majority of their information is totally off base and bogus. I’m angry because you might believe it, take it to …
Is there a science to Facebook engagement?
According to a recent study sponsored by American Express Co.’s Open Forum, the answer is yes.
Here are some of the findings from that report:
• Facebook fan …
As a collector of sports memorabilia, I’m on a bunch of mailing lists. Most of the offers I get are for items I can buy almost anywhere – except for the offers from Steiner Sports.…
Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short.
Marketers clearly believe …
The American Advertising Federation of Des Moines will host Doug Healy, senior manager of consumer insights and strategy at the Quaker Foods division of PepsiCo Inc.
He will talk about the role of research in …
The American Advertising Federation (AAF) of Des Moines will host a networking event for members to interact with college students on Friday. The event will take place from 5 to 7 p.m. at Exile Brewing, …
The Mid Iowa Small Business Development Center in West Des Moines is hosting a one-hour workshop, “How to Drive Traffic to Your Website,” on Nov. 15 at 9:30 a.m. Among the topics to be presented …
President Barack Obama and his Republican challenger, Mitt Romney, have adopted an online advertising tactic referred to as brand hijacking that companies have used for years to market wares to Web users searching for information …
When Jim Rohn said, “All the information you need to succeed already exists; the problem is you haven’t exposed yourself to it,” it was one of the most challenging and eye-opening statements I had ever …
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